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Audience Engagement: Research from The Wallace Foundation

The Wallace Foundation

Building Audiences and Reimagining the Future of the Arts

Orchestras across the country are working to diversify their audience mix, convert prospects into attendees, and get current audience members to attend more often. The Wallace Foundation supports audience-building efforts by arts organizations, including orchestras, and commissions research to understand what works, what doesn’t, and why.

Learn more about Wallace’s Building Audiences for Sustainability initiative, which ended in 2019.

The Wallace Foundation’s newest series, Reimagining the Future of the Arts brings together leading experts in the field to facilitate conversations around some of the most pressing issues facing the arts sector today. Each conversation is grounded in research commissioned or supported by Wallace.

In July 2021, The Wallace Foundation announced a new initiative focusing on arts organizations of color. For more information, click here.

Organizational Sustainability

Learn Audience Engagement

June 24, 2021

The Future of the Arts

What will the future be like for nonprofit arts organizations? The Wallace Foundation’s free webinar series, “Reimagining the Future of the Arts,” brings together a diverse ​group of experts to facilitate conversations around some of the most pressing issues facing the arts sector today, grounded in research commissioned or supported by Wallace.
The Future of the Arts READ MORE

New Media

Young Audiences

Market Research

Family and Women Engagement

These resources are made possible by The Wallace Foundation. The League is pleased to be working in partnership with the Foundation to help share ideas and practical solutions to problems in building audiences for the arts.


Banner: A standing ovation for the Grant Park Orchestra in Chicago’s Millennium Park. Photo courtesy of Grant Park Orchestra.

Family and Women Engagement: A child dances along to the Toronto Symphony Orchestra’s Relaxed Performance for neurodiverse audiences on April 27, 2019. Photo: Jag Gundu

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