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October 31, 2014
The Road to Results: Effective Practices for Building Arts Audiences
This report identifies and examines nine practices of arts organizations that successfully expanded their audiences.
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March 31, 2019
World Music/CRASHarts Tests New Format and Name To Draw New Audiences
How does an arts presenter increase name recognition and attract younger audiences? An article and video from The Wallace Foundation’s Building Audiences for Sustainability initiative show how the Boston-based World Music/CRASHarts built loyalty and name recognition among younger audiences by creating a new annual festival, rebranding, and using creative marketing techniques to encourage repeat attendance during its regular season.
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March 31, 2015
Getting Past “It’s Not For People Like Us”: Pacific Northwest Ballet Builds a Following with Teens and Young Adults
"A Seattle-based ballet company garnered new interest in traditional and contemporary ballet among teens and adults under the age of 25." - Author(s): Bob Harlow and Tricia Heywood
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July 17, 2024
Conference 2024: CPR for Growing Audience (Care, Programming, Reinvention)
TRG Arts' Eric Nelson and leaders from three orchestras discussed strategies in audience engagement and development.
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January 26, 2022
Understanding Audience Motivations in a Time of Ongoing Uncertainty
Webinar recording; registration required.
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August 22, 2018
Research and Self-Reflection Help Strengthen Community Ties (Post by Bob Harlow from The Wallace Foundation's blog)
Find great ideas applicable to orchestras in this blog post by market-research expert Bob Harlow about how the Fleisher Art Memorial connected with newly-arrived young immigrants in its South Philadelphia neighborhood.
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October 18, 2022
Post-Pandemic Engagement: How to Reach Out to NextGen in the Digital Age
A 60-minute sponsored webinar sharing ideas on how innovative digital solutions can grow and engage your audience.
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February 28, 2017
Building Millennial Audiences: Barriers and Opportunities
Arts organizations could help attract millennials by clarifying pricing and better explaining the value of the arts, suggests this Wallace-commissioned synthesis of market research.
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February 4, 2020
How New Media Got New Audiences at Seattle Opera, With Wallace Support
Can technology enhance the classical music experience for today’s connected audiences? Seattle Opera, which produces five operas each year for an audience of more than 100,000, began using digital and social media to engage audiences several years back, with a boost from a $750,000 Wallace Foundation Excellence Award, which provided funds for four years of experimentation between 2009 and 2012.
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May 27, 2022
Reshaping the Patron Experience: The Shift from Printed to Digital Program Books
A 60-minute sponsored webinar with InstantEncore’s David Dombrosky taking a closer look at the trend of digital program books with the New Haven Symphony Orchestra and Omaha Symphony.
