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August 22, 2018
Research and Self-Reflection Help Strengthen Community Ties (Post by Bob Harlow from The Wallace Foundation's blog)
Find great ideas applicable to orchestras in this blog post by market-research expert Bob Harlow about how the Fleisher Art Memorial connected with newly-arrived young immigrants in its South Philadelphia neighborhood.
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October 18, 2022
Post-Pandemic Engagement: How to Reach Out to NextGen in the Digital Age
A 60-minute sponsored webinar sharing ideas on how innovative digital solutions can grow and engage your audience.
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March 31, 2015
Getting Past “It’s Not For People Like Us”: Pacific Northwest Ballet Builds a Following with Teens and Young Adults
"A Seattle-based ballet company garnered new interest in traditional and contemporary ballet among teens and adults under the age of 25." - Author(s): Bob Harlow and Tricia Heywood
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January 26, 2022
Understanding Audience Motivations in a Time of Ongoing Uncertainty
Webinar recording; registration required.
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February 4, 2020
How New Media Got New Audiences at Seattle Opera, With Wallace Support
Can technology enhance the classical music experience for today’s connected audiences? Seattle Opera, which produces five operas each year for an audience of more than 100,000, began using digital and social media to engage audiences several years back, with a boost from a $750,000 Wallace Foundation Excellence Award, which provided funds for four years of experimentation between 2009 and 2012.
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May 27, 2022
Reshaping the Patron Experience: The Shift from Printed to Digital Program Books
A 60-minute sponsored webinar with InstantEncore’s David Dombrosky taking a closer look at the trend of digital program books with the New Haven Symphony Orchestra and Omaha Symphony.
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February 28, 2017
Building Millennial Audiences: Barriers and Opportunities
Arts organizations could help attract millennials by clarifying pricing and better explaining the value of the arts, suggests this Wallace-commissioned synthesis of market research.
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November 29, 2018
Think Opera’s Not for You? Opera Theatre of Saint Louis Says Think Again
How can performing arts groups use market research to develop programs that appeal to new audiences? A just-released study and video from The Wallace Foundation’s Building Audiences for Sustainability initiative show how the Opera Theatre of Saint Louis used market research to understand and reach new audiences—with lessons that orchestras can apply.
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July 20, 2022
Handling Burnout and Improving Mental Health in Your Organization
Learn how to work better, work smarter, and prevent overload. In this 60-minute webinar, we explore some of the most prominent pandemic-related mental health issues, including burnout, imposter syndrome, PTSD, social anxiety, and productivity challenges.
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May 31, 2016
Converting Family into Fans: How the Contemporary Jewish Museum Expanded its Reach
"The Contemporary Jewish Museum in San Francisco moves to a larger space and secures a nine-fold increase in family visitors of all backgrounds." - Author(s): Bob Harlow and Cindy Cox Roman