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June 15, 2022
Conference 2022: Diversifying Audiences with Research and Relevance
In this session we examined the role technology played during the pandemic and will continue to play as orchestras return to the concert stage.
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June 8, 2021
Conference 2021: How Has Technology Changed Orchestras Forever?
In this session we examined the role technology played during the pandemic and will continue to play as orchestras return to the concert stage.
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January 31, 2017
Symphony Magazine: #Hashtag Orchestra
How can orchestras attract—and keep—millennial audiences? Experimentation abounds.
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October 22, 2020
Wallace Foundation Publishes Scenario-Planning Toolkit to Help Arts Groups Cope With Pandemic and Other Challenges
The Wallace Foundation has released Navigating Uncertain Times: A Scenario-Planning Toolkit for the Arts and Culture Sector, developed by AEA Consulting and designed to help arts and culture organizations approach planning for a future marked by uncertainties, including the COVID-19 pandemic, social justice movements, climate change, emerging technologies, and other unforeseen circumstances.
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March 31, 2015
Getting Past “It’s Not For People Like Us”: Pacific Northwest Ballet Builds a Following with Teens and Young Adults
"A Seattle-based ballet company garnered new interest in traditional and contemporary ballet among teens and adults under the age of 25." - Author(s): Bob Harlow and Tricia Heywood
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August 22, 2018
Research and Self-Reflection Help Strengthen Community Ties (Post by Bob Harlow from The Wallace Foundation's blog)
Find great ideas applicable to orchestras in this blog post by market-research expert Bob Harlow about how the Fleisher Art Memorial connected with newly-arrived young immigrants in its South Philadelphia neighborhood.
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February 28, 2017
Building Millennial Audiences: Barriers and Opportunities
Arts organizations could help attract millennials by clarifying pricing and better explaining the value of the arts, suggests this Wallace-commissioned synthesis of market research.
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February 4, 2020
How New Media Got New Audiences at Seattle Opera, With Wallace Support
Can technology enhance the classical music experience for today’s connected audiences? Seattle Opera, which produces five operas each year for an audience of more than 100,000, began using digital and social media to engage audiences several years back, with a boost from a $750,000 Wallace Foundation Excellence Award, which provided funds for four years of experimentation between 2009 and 2012.
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May 31, 2016
Converting Family into Fans: How the Contemporary Jewish Museum Expanded its Reach
"The Contemporary Jewish Museum in San Francisco moves to a larger space and secures a nine-fold increase in family visitors of all backgrounds." - Author(s): Bob Harlow and Cindy Cox Roman
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November 29, 2018
Think Opera’s Not for You? Opera Theatre of Saint Louis Says Think Again
How can performing arts groups use market research to develop programs that appeal to new audiences? A just-released study and video from The Wallace Foundation’s Building Audiences for Sustainability initiative show how the Opera Theatre of Saint Louis used market research to understand and reach new audiences—with lessons that orchestras can apply.