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September 21, 2023
WolfBrown Audience Outlook Monitor IDEA Study: Dashboard Access
As a League Member, we are able to provide access to the public dashboard with aggregated data being collected for WolfBrown's IDEA Study.
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July 25, 2023
Exploring Audience Attitudes about Equity, Diversity, and Inclusion
Webinar recording; registration required.
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July 25, 2023
Exploring Audience Attitudes about Equity, Diversity, and Inclusion
A 60-minute webinar taking stock of high-level findings of a recent study and addressing questions relating to audiences and EDI work.
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July 5, 2023
Conference 2023: Diversifying your Audience Through Non-Classical Programming
Three seasoned orchestra professionals discuss how they collaborate with their teams to build non-classical programming that not only entertains the masses, but also expands their orchestras’ reach into their communities.
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July 5, 2023
Conference 2023: Commissioning and the Redefinition of Audience
Hear from a panel of composers and administrators about recent examples of using the commissioning process as a catalyst for deepening audience engagement.
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January 25, 2023
Ticket Sales and Revenue Benchmarking Report
New data from the League’s partnership with the Arts Advisory Board for the Arts (ABA) investigates up-to-the-minute trends in audience attendance, ticket sales, and revenue.
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January 24, 2023
Audience Engagement
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January 24, 2023
Audience Diversification Resources
At this moment of change in audience behaviors and preferences, there is an opportunity to engage the many Americans who listen to classical music online but do not yet attend orchestral performances. Identify and reach new audiences with the most effective strategies.
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January 3, 2023
Audience Diversification Strategies Benchmarking Report
Learn about the current status of orchestras’ audience diversification priorities and efforts, and the types of change being implemented in the field, along with results achieved so far.
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December 22, 2022
Audience Growth Resources
Audience preferences and priorities have profoundly changed. As a result, the orchestra field will need to think differently: meeting audiences where they are today - with new approaches to presentation, programming, marketing and customer experience – will be critical.
