Latinx orchestra ticket buyers increased from 8.7% in 2019 to 10.6% in 2021, according to the latest insight report from TRG Arts and Purple Seven in partnership with the League. And in the 2020 Census, more than half of the total U.S. population growth in the last decade came from growth in the Hispanic or Latino population.

This 60-minute webinar, led by Arts Consulting Group, explores the changing demographics and opportunities with the growing Latinx community. We look at case study examples from the Dallas Symphony Orchestra and the San Francisco Symphony, as well as recommendations for inclusive practices and actionable insights from the LatinXperience Study. We also learn about the two mindsets identified by the study for engaging with the arts – the Pride mindset and the Progress mindset.

Speakers: Salvador Acevedo, Managing Partner, Scansion; Kim Burgan, Vice President of Sales and Marketing, Dallas Symphony Orchestra; Nan Keeton, Senior Vice President, Arts Consulting Group; Alexandra Llamas, Senior Director of Marketing and Sales, San Francisco Symphony; Martha Rodriguez-Salazar, curator, teacher, choir director, producer, and creative advisor for San Francisco Symphony Latinx engagement

Who Should Attend?



Please contact Member Services at member@americanorchestras.org.

This webinar is made possible by generous grants from American Express, the Baisley Powell Elebash Fund, the Howard Gilman Foundation, The Andrew W. Mellon Foundation, and the National Endowment for the Arts, as well as, in part, by public funds from the New York City Department of Cultural Affairs in partnership with the City Council.

Banner photo: Members of Casa Círculo Cultural perform at a San Francisco Symphony concert at Davies Symphony Hall.

Additional photo of Dallas Symphony Orchestra’s Young Musicians Program; Credit: Sylvia Elzafon

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