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January 18, 2024
Stories of Progress in Audience Engagement
Webinar recording; registration required.
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June 28, 2021
Currents: To Stream, or Not to Stream?
Orchestras raced to put music online in the pandemic as a matter of necessity. But the move to streaming only accelerated a trend that was already underway. As we begin to transition to a post-pandemic world, orchestras must weigh the costs and benefits of streaming, audience expectations, and how to balance in-person and virtual presentations.
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February 17, 2020
Using Wallace Case Studies to Develop New Audiences
The Wallace Foundation has published numerous articles and case studies on audience development through their Building Audiences for the Arts initiative, with more to come. This research embraces multiple performing arts genres, including orchestras, chamber music, dance, and more. Now that there is a wealth of audience development information available, what can orchestras learn from these case studies?
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October 26, 2021
Returning to Performances with Live Audiences
TRG Arts discusses emerging best practices around building and retaining audiences during this rebound season in this 60-minute webinar weaving industry data insights with up-to-the-minute case study examples from Grant Park Music Festival, Peoria Symphony Orchestra, and Virginia Symphony Orchestra.
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December 10, 2009
Audience Demographic Research Review
In early 2009, the League asked McKinsey & Company to collect and analyze existing orchestra audience participation data in order to understand the impact of demographic trends on orchestras now and in the future. The League’s new Audience Demographic Research Review contains their report.
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June 16, 2022
Conference 2022: Beyond COVID-19: Immersed in the Future
Explore research on emerging programming practices in the arts and entertainment sector, including live and digital programs, immersive and augmented formats, and virtual experiences in this session.
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January 4, 2024
Catalyst Guide: Audience Diversification
In this Catalyst Guide, learn from fifteen orchestras that are making progress towards engaging younger and more racially diverse audiences.
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January 4, 2024
Audience Diversification - Strategy 4: Mutual Partnering
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July 28, 2021
Audience Attitudes about Returning to Live Concerts – A Summary of Results from the Audience Outlook Monitor Study
During the past year, a cohort of American orchestras has been collaborating to study audience attitudes about returning to live concerts.
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January 4, 2024
Audience Diversification - Overcoming Challenges