Symphony orchestras have spent the last 18 months pivoting to create new approaches, new programs, and new pathways to engagement. As orchestras return to performances with live audiences, we have an opportunity to further innovate as we navigate a new landscape of ticket buyer behavior. We’ve reinvented; now we rebuild.

TRG Arts discusses emerging best practices around building and retaining audiences during this rebound season in this 60-minute webinar weaving industry data insights with up-to-the-minute case study examples from Grant Park Music Festival, Peoria Symphony Orchestra, and Virginia Symphony Orchestra.

Moderator: Eric Nelson, Client Engagement Officer, TRG Arts

Panelists: Kristen E. Bennington, Director of Marketing & Communications, Virginia Symphony Orchestra; Kate Hagen, Senior Consultant, TRG Arts; Susan Hoffman, Executive Director, Peoria Symphony Orchestra; Jill Hurwitz, Chief Marketing Officer, Grant Park Music Festival; Priscilla Slaughter, Director of Development and Patron Engagement, Peoria Symphony Orchestra

Who Should Watch?



Please contact Member Services at member@americanorchestras.org.

This webinar is made possible by generous grants from American Express, the Baisley Powell Elebash Fund, the Howard Gilman Foundation, and the National Endowment for the Arts, as well as, in part, by public funds from the New York City Department of Cultural Affairs in partnership with the City Council.

Banner: Photograph by Jeffery Noble, courtesy of the Peoria Symphony Orchestra.


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