Currents: To Stream, or Not to Stream?
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By Michael Bronson and Joe Kluger
Orchestras raced to put music online in the pandemic as a matter of necessity. But the move to streaming only accelerated a trend that was already underway. As we begin to transition to a post-pandemic world, orchestras must weigh the costs and benefits of streaming, audience expectations, and how to balance in-person and virtual presentations.
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