Audience Demographic Research Review

In early 2009, the League asked McKinsey & Company to collect and analyze existing orchestra audience participation data in order to understand the impact of demographic trends on orchestras now and in the future. The League’s new Audience Demographic Research Review contains their report.

Made publicly available on December 10, 2009, the Audience Demographic Research Review confirms the findings of the National Endowment for the Arts 2008 Survey of Public Participation in the Arts, while providing new details about behavior within and across generations.

To read the League’s Audience Demographic Research Review, please click here (PDF).

• To read the NEA’s Survey of Public Participation in the Arts, please  click here (PDF)
• To read the League’s comprehensive memo highlighting the findings of both studies, please click here (PDF)