December 31, 2014
Someone Who Speaks Their Language: How a Nontraditional Partner Brought New Audiences to Minnesota Opera
"Learn how an opera company found new audience members among women ages 35 to 60." - Author(s): Bob Harlow and Cindy Cox Roman
October 31, 2014
This report identifies and examines nine practices of arts organizations that successfully expanded their audiences.
November 30, 2011
Cultivating the Next Generation of Art Lovers: How Boston Lyric Opera Sought to Create Greater Opportunities for Families to Attend Opera
"Learn about the Boston Lyric Opera’s efforts to increase opportunities for families to attend opera performances with the goal of engaging future audiences." - Author(s): Bob Harlow, Thomas Alfieri, Aaron Dalton and Anne Field
January 31, 2010
Two new national studies, the National Endowment for the Arts 2008 Survey of Public Participation in the Arts and the League’s Audience Demographic Research Review, now offer statistically reliable national demographic information about audience participation.
December 10, 2009
The National Endowment for the Arts has recently released a “Research Note” highlighting some geographic differences in arts participation based on the 2008 Survey of Public Participation in the Arts (SPPA). While the full SPPA offers statistics for the U.S. as a whole and a few large regions, this report goes into more depth, including arts participation rates for 32 states.
December 10, 2009
In early 2009, the League asked McKinsey & Company to collect and analyze existing orchestra audience participation data in order to understand the impact of demographic trends on orchestras now and in the future. The League’s new Audience Demographic Research Review contains their report.