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June 8, 2021
Conference 2021: Making Connections: Leveraging Symphonic Strengths in a Pandemic-Impacted Nation
The pandemic has created major shifts in how people engage with orchestras and make attendance decisions for years to come. From implementing new safety measures onsite to exploring new methods of engaging with audiences online, nearly every aspect of orchestral operations has been impacted by the coronavirus. But one thing has stayed the same: connection—to our audiences, to our communities, and to one another—is critical.
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July 26, 2024
Adapting to Changing Audience Tastes and Preferences
The session explores the larger landscape of musical tastes, types of orchestral experiences, interest in music appreciation (educational) programming, interest in thematic programming, receptivity to immersive formats, and other topics.
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October 16, 2018
Read the Audience Journey—Three New Blog Posts Incorporating Data From the Wallace Foundation
Three new blog posts by noted arts writer Judith H. Dobrzynski outline The Audience Journey, a conceptualization of the decision-making process of potential audience members. The posts, written for American for the Arts' Optimizing Your Arts Marketing Practice blog salon, incorporate data from The Wallace Foundation's Building Audiences for Sustainability program.
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July 20, 2022
Handling Burnout and Improving Mental Health in Your Organization
Learn how to work better, work smarter, and prevent overload. In this 60-minute webinar, we explore some of the most prominent pandemic-related mental health issues, including burnout, imposter syndrome, PTSD, social anxiety, and productivity challenges.
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August 31, 2015
Opening New Doors: Hands-On Participation Brings a New Audience to The Clay Studio
"Short classes, flexible schedules, new communications and “Date Nights” help Philadelphia’s The Clay Studio attract new, younger audiences." - Author(s): Bob Harlow and Tricia Heywood
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July 25, 2023
Exploring Audience Attitudes about Equity, Diversity, and Inclusion
A 60-minute webinar taking stock of high-level findings of a recent study and addressing questions relating to audiences and EDI work.
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December 31, 2014
Someone Who Speaks Their Language: How a Nontraditional Partner Brought New Audiences to Minnesota Opera
"Learn how an opera company found new audience members among women ages 35 to 60." - Author(s): Bob Harlow and Cindy Cox Roman
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July 17, 2024
Conference 2024: Re-Envisioning Audiences
Conference 2024's general session featured an interactive session led by Donna Walker-Kuhne and Dr. Durell Cooper on the creation of strategies that integrate community engagement, inclusion, and marketing into new holistic approaches to audience development.
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March 31, 2019
World Music/CRASHarts Tests New Format and Name To Draw New Audiences
How does an arts presenter increase name recognition and attract younger audiences? An article and video from The Wallace Foundation’s Building Audiences for Sustainability initiative show how the Boston-based World Music/CRASHarts built loyalty and name recognition among younger audiences by creating a new annual festival, rebranding, and using creative marketing techniques to encourage repeat attendance during its regular season.
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June 15, 2022
Conference 2022: Silver Linings from the Golden State: Stories of Collaboration within California’s Orchestra Community
Association of California Symphony Orchestras (ACSO) executive director Sarah Weber and several ACSO member orchestras share inspiring stories of collaboration within California’s orchestra community, outline key lessons learned, and discuss how their vision and plans for their orchestras have evolved as they look optimistically to the future.