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September 5, 2019
Discovering What It Takes to Attract—and Keep—Young Audiences
How does a performing arts group draw younger audiences and build loyalty? A case study in the September 2019 issue of American Theatre magazine reports how Portland Center Stage in Oregon used support from The Wallace Foundation to experiment with its marketing and engagement programs for new theatergoers—and gained insights that are relevant to orchestras seeking to strengthen their own audience-building efforts.
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June 30, 2015
Taking Out the Guesswork: A Guide to Using Research to Build Arts Audiences
Market research expert Bob Harlow shows how arts organizations can use qualitative and quantitative research to attract and retain new audiences.
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July 26, 2024
Adapting to Changing Audience Tastes and Preferences
The session explores the larger landscape of musical tastes, types of orchestral experiences, interest in music appreciation (educational) programming, interest in thematic programming, receptivity to immersive formats, and other topics.
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June 8, 2021
Conference 2021: Making Connections: Leveraging Symphonic Strengths in a Pandemic-Impacted Nation
The pandemic has created major shifts in how people engage with orchestras and make attendance decisions for years to come. From implementing new safety measures onsite to exploring new methods of engaging with audiences online, nearly every aspect of orchestral operations has been impacted by the coronavirus. But one thing has stayed the same: connection—to our audiences, to our communities, and to one another—is critical.
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October 16, 2018
Read the Audience Journey—Three New Blog Posts Incorporating Data From the Wallace Foundation
Three new blog posts by noted arts writer Judith H. Dobrzynski outline The Audience Journey, a conceptualization of the decision-making process of potential audience members. The posts, written for American for the Arts' Optimizing Your Arts Marketing Practice blog salon, incorporate data from The Wallace Foundation's Building Audiences for Sustainability program.
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August 31, 2015
Opening New Doors: Hands-On Participation Brings a New Audience to The Clay Studio
"Short classes, flexible schedules, new communications and “Date Nights” help Philadelphia’s The Clay Studio attract new, younger audiences." - Author(s): Bob Harlow and Tricia Heywood
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July 17, 2024
Conference 2024: Re-Envisioning Audiences
Conference 2024's general session featured an interactive session led by Donna Walker-Kuhne and Dr. Durell Cooper on the creation of strategies that integrate community engagement, inclusion, and marketing into new holistic approaches to audience development.
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December 31, 2014
Someone Who Speaks Their Language: How a Nontraditional Partner Brought New Audiences to Minnesota Opera
"Learn how an opera company found new audience members among women ages 35 to 60." - Author(s): Bob Harlow and Cindy Cox Roman
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January 26, 2022
Understanding Audience Motivations in a Time of Ongoing Uncertainty
In this 60-minute webinar, now available on-demand, we share the key findings from Culture + Community in a Time of Transformation – A Special Edition of Culture Track, a report by Slover Linett Audience Research and LaPlaca Cohen.
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March 31, 2019
World Music/CRASHarts Tests New Format and Name To Draw New Audiences
How does an arts presenter increase name recognition and attract younger audiences? An article and video from The Wallace Foundation’s Building Audiences for Sustainability initiative show how the Boston-based World Music/CRASHarts built loyalty and name recognition among younger audiences by creating a new annual festival, rebranding, and using creative marketing techniques to encourage repeat attendance during its regular season.