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March 31, 2015
Getting Past “It’s Not For People Like Us”: Pacific Northwest Ballet Builds a Following with Teens and Young Adults
"A Seattle-based ballet company garnered new interest in traditional and contemporary ballet among teens and adults under the age of 25." - Author(s): Bob Harlow and Tricia Heywood
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June 21, 2021
Conference 2021 Reflections: Ed Yim
The in-depth conversations at Conference 2021 were guided by our five emcees, each focusing on critical question that framed the day's sessions. Ed Yim, Chief Content Officer and Senior Vice President, WQXR/New York Public Radio, lead the theme New Directions.
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May 27, 2022
Reshaping the Patron Experience: The Shift from Printed to Digital Program Books
A 60-minute sponsored webinar with InstantEncore’s David Dombrosky taking a closer look at the trend of digital program books with the New Haven Symphony Orchestra and Omaha Symphony.
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August 22, 2018
Research and Self-Reflection Help Strengthen Community Ties (Post by Bob Harlow from The Wallace Foundation's blog)
Find great ideas applicable to orchestras in this blog post by market-research expert Bob Harlow about how the Fleisher Art Memorial connected with newly-arrived young immigrants in its South Philadelphia neighborhood.
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October 18, 2022
Post-Pandemic Engagement: How to Reach Out to NextGen in the Digital Age
A 60-minute sponsored webinar sharing ideas on how innovative digital solutions can grow and engage your audience.
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February 28, 2017
Building Millennial Audiences: Barriers and Opportunities
Arts organizations could help attract millennials by clarifying pricing and better explaining the value of the arts, suggests this Wallace-commissioned synthesis of market research.
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November 30, 2011
Cultivating the Next Generation of Art Lovers: How Boston Lyric Opera Sought to Create Greater Opportunities for Families to Attend Opera
"Learn about the Boston Lyric Opera’s efforts to increase opportunities for families to attend opera performances with the goal of engaging future audiences." - Author(s): Bob Harlow, Thomas Alfieri, Aaron Dalton and Anne Field
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February 4, 2020
How New Media Got New Audiences at Seattle Opera, With Wallace Support
Can technology enhance the classical music experience for today’s connected audiences? Seattle Opera, which produces five operas each year for an audience of more than 100,000, began using digital and social media to engage audiences several years back, with a boost from a $750,000 Wallace Foundation Excellence Award, which provided funds for four years of experimentation between 2009 and 2012.
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June 15, 2022
Conference 2022: Closing Session
Closing the Conference, Thomas Wilkins, Principal Conductor of the Hollywood Bowl Orchestra, shared his unique perspectives on the importance of connecting with audiences, engaging children in orchestral music, and committing to local communities.
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May 31, 2016
Converting Family into Fans: How the Contemporary Jewish Museum Expanded its Reach
"The Contemporary Jewish Museum in San Francisco moves to a larger space and secures a nine-fold increase in family visitors of all backgrounds." - Author(s): Bob Harlow and Cindy Cox Roman