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August 30, 2021
Conference 2021: (re)Opening Balance: The New Normals of Audience Relationships
Juggle, pivot, reinvent. We have been repeating these steps for over a year. Happily, it’s finally time to reopen and focus on new journeys for our audiences and communities. A joint consitutency meeting of Public Relations and Marketing.
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August 26, 2021
Redefining the Donor Proposition
This 60-minute webinar discusses the findings from Advisory Board for the Arts’ massive quantitative initiative to understand the motivations of arts donors. Challenging conventional wisdom, their research provides an enormous opportunity for development organizations willing to redefine their value proposition to address the evolving needs of donors.
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July 30, 2021
Audience Attitudes about Returning to Live Concerts – A Summary of Results from the Audience Outlook Monitor Study
During the past year, a cohort of American orchestras has been collaborating to study audience attitudes about returning to live concerts.
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June 11, 2021
Conference 2021: TRG’s "KPI's of Comeback"
We’ve learned many things over 2020-2021. From the importance of relationships (organizations that entered into 2020 with higher proportions of active audience members in their databases experienced greater resiliency during COVID) to the power of messaging (donors in 2020 were motivated by community impact stories). As we began to welcome audiences back in our venues, knowing which key performance indicators (KPIs) to follow fueled our success.
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June 11, 2021
Conference 2021: Brand-Driven Innovations Work Harder for You
In 2020, your brand became more important than ever. When the pandemic began, a strong brand was a powerful asset for organizations navigating uncertain waters. Innovations, instead of being one-offs, cohered; brand-driven initiatives did their tactical jobs well—and built brand meaning. How do you proactively build a strong, resonant brand—a brand that not only fosters awareness, engagement, and support, but helps you innovate in a strategic, thoughtful, true-to-you manner?
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June 24, 2021
The Future of the Arts
What will the future be like for nonprofit arts organizations? The Wallace Foundation’s free webinar series, “Reimagining the Future of the Arts,” brings together a diverse group of experts to facilitate conversations around some of the most pressing issues facing the arts sector today, grounded in research commissioned or supported by Wallace.
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May 27, 2020
Conference 2020 - Surfing the Digital Wave: Increase Your Orchestra's Footprint in Local and Global Arenas
Today’s complex audiences crave a deeper connection to music makers both locally and globally. To provide this, orchestras require an understanding of how listeners and music fanatics relate to and consume music in the digital world.
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May 18, 2020
Conference 2020 - Harnessing Opportunities For Tomorrow
Every crisis presents an opportunity to shape the future. The coronavirus crisis has disrupted nearly everything in our lives. It has also presented arts organizations with an opportunity to adapt and evolve.
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May 14, 2020
Conference 2020 - Engaging Audiences at Home
Our current environment has quickly altered how and where we connect with audiences. This session explored how orchestras and other performing arts are using technology to maintain and strengthen engagement with audiences through archival and original performance content.
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January 15, 2021
Coming Back Stronger – Using the Shutdown to Rebuild Audience Loyalty
Research shows that audiences typically don’t return at the same levels as before a downturn or crisis. Once return is safe and we reopen our doors, we can expect – after an initial burst of audience energy – to hit lower audience plateaus than pre-pandemic.
