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January 25, 2023
Ticket Sales and Revenue Benchmarking Report
New data from the League’s partnership with the Arts Advisory Board for the Arts (ABA) investigates up-to-the-minute trends in audience attendance, ticket sales, and revenue.
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November 30, 2011
Attracting an Elusive Audience: How the San Francisco Girls Chorus Is Breaking Down Stereotypes and Generating Interest Among Classical Music Patrons
"Learn how the San Francisco Girls Chorus broke down stereotypes of girls’ choirs to generate interest from classical music patrons." - Author(s): Bob Harlow, Thomas Alfieri, Aaron Dalton and Anne Field
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July 30, 2021
Audience Attitudes about Returning to Live Concerts – A Summary of Results from the Audience Outlook Monitor Study
During the past year, a cohort of American orchestras has been collaborating to study audience attitudes about returning to live concerts.
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March 20, 2024
Maximizing Video in Your Orchestra's Digital Strategy
In this 60-minute webinar, Maarten Walraven from Symphony.live discusses innovative approaches for leveraging video for promotional campaigns.
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August 28, 2024
Redefining Relevance: A New Lens for Audience Development
Former opera singer Ruth Hartt—now Chief of Staff at the Clayton Christensen Institute for Disruptive Innovation—leverages the powerful lens of customer centricity to challenge traditional assumptions and reveal untapped growth opportunities.
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December 10, 2009
Audience Demographic Research Review
In early 2009, the League asked McKinsey & Company to collect and analyze existing orchestra audience participation data in order to understand the impact of demographic trends on orchestras now and in the future. The League’s new Audience Demographic Research Review contains their report.
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August 30, 2021
Conference 2021: (re)Opening Balance: The New Normals of Audience Relationships
Juggle, pivot, reinvent. We have been repeating these steps for over a year. Happily, it’s finally time to reopen and focus on new journeys for our audiences and communities. A joint consitutency meeting of Public Relations and Marketing.
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February 23, 2022
Getting Started on the EDI Journey with the Kennett Symphony
Webinar recording; registration required.
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May 18, 2020
Conference 2020 - Harnessing Opportunities For Tomorrow
Every crisis presents an opportunity to shape the future. The coronavirus crisis has disrupted nearly everything in our lives. It has also presented arts organizations with an opportunity to adapt and evolve.
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June 11, 2021
Conference 2021: Brand-Driven Innovations Work Harder for You
In 2020, your brand became more important than ever. When the pandemic began, a strong brand was a powerful asset for organizations navigating uncertain waters. Innovations, instead of being one-offs, cohered; brand-driven initiatives did their tactical jobs well—and built brand meaning. How do you proactively build a strong, resonant brand—a brand that not only fosters awareness, engagement, and support, but helps you innovate in a strategic, thoughtful, true-to-you manner?
