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March 31, 2015
Extending Reach with Technology: Seattle Opera’s Multipronged Experiment to Deepen Relationships and Reach New Audiences
"To engage audiences, the Seattle Opera used technology including simulcasts, interactive lobby displays and behind-the-scenes videos." - Author: Bob Harlow
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March 31, 2015
Getting Past “It’s Not For People Like Us”: Pacific Northwest Ballet Builds a Following with Teens and Young Adults
"A Seattle-based ballet company garnered new interest in traditional and contemporary ballet among teens and adults under the age of 25." - Author(s): Bob Harlow and Tricia Heywood
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December 31, 2014
Someone Who Speaks Their Language: How a Nontraditional Partner Brought New Audiences to Minnesota Opera
"Learn how an opera company found new audience members among women ages 35 to 60." - Author(s): Bob Harlow and Cindy Cox Roman
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October 31, 2014
The Road to Results: Effective Practices for Building Arts Audiences
This report identifies and examines nine practices of arts organizations that successfully expanded their audiences.
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November 30, 2011
Attracting an Elusive Audience: How the San Francisco Girls Chorus Is Breaking Down Stereotypes and Generating Interest Among Classical Music Patrons
"Learn how the San Francisco Girls Chorus broke down stereotypes of girls’ choirs to generate interest from classical music patrons." - Author(s): Bob Harlow, Thomas Alfieri, Aaron Dalton and Anne Field
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November 30, 2011
Building Deeper Relationships: How Steppenwolf Theatre Company Is Turning Single-Ticket Buyers Into Repeat Visitors
"To address the problem of falling subscription rates, the Steppenwolf Theatre Company took steps to turn single-ticket buyers into repeat visitors." - Author(s): Bob Harlow, Thomas Alfieri, Aaron Dalton and Anne Field
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November 30, 2011
Cultivating the Next Generation of Art Lovers: How Boston Lyric Opera Sought to Create Greater Opportunities for Families to Attend Opera
"Learn about the Boston Lyric Opera’s efforts to increase opportunities for families to attend opera performances with the goal of engaging future audiences." - Author(s): Bob Harlow, Thomas Alfieri, Aaron Dalton and Anne Field
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November 30, 2011
More Than Just a Party: How the Isabella Stewart Gardner Museum Boosted Participation by Young Adults
"Learn how the Isabella Stewart Gardner Museum boosted participation among young people through innovation and a commitment to its longstanding values." - Author(s): Bob Harlow, Thomas Alfieri, Aaron Dalton and Anne Field
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June 16, 2011
Audience Growth Initiative
Performing arts organizations have known that long-term audience members are incredibly loyal and generous and have mainly assumed that the challenge was in attracting newcomers to the experience. It turns out that orchestras are attracting large numbers of newcomers, but are not effectively converting them to long-term customers and supporters.
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January 31, 2010
Mid-Winter Managers Meeting Plenary (2010)
Two new national studies, the National Endowment for the Arts 2008 Survey of Public Participation in the Arts and the League’s Audience Demographic Research Review, now offer statistically reliable national demographic information about audience participation.