-
May 14, 2020
Conference 2020 - Engaging Audiences at Home
Our current environment has quickly altered how and where we connect with audiences. This session explored how orchestras and other performing arts are using technology to maintain and strengthen engagement with audiences through archival and original performance content.
-
March 20, 2024
Maximizing Video in Your Orchestra's Digital Strategy
In this 60-minute webinar, Maarten Walraven from Symphony.live discusses innovative approaches for leveraging video for promotional campaigns.
-
November 30, 2011
Attracting an Elusive Audience: How the San Francisco Girls Chorus Is Breaking Down Stereotypes and Generating Interest Among Classical Music Patrons
"Learn how the San Francisco Girls Chorus broke down stereotypes of girls’ choirs to generate interest from classical music patrons." - Author(s): Bob Harlow, Thomas Alfieri, Aaron Dalton and Anne Field
-
July 30, 2021
Audience Attitudes about Returning to Live Concerts – A Summary of Results from the Audience Outlook Monitor Study
During the past year, a cohort of American orchestras has been collaborating to study audience attitudes about returning to live concerts.
-
December 10, 2009
Audience Demographic Research Review
In early 2009, the League asked McKinsey & Company to collect and analyze existing orchestra audience participation data in order to understand the impact of demographic trends on orchestras now and in the future. The League’s new Audience Demographic Research Review contains their report.
-
August 30, 2021
Conference 2021: (re)Opening Balance: The New Normals of Audience Relationships
Juggle, pivot, reinvent. We have been repeating these steps for over a year. Happily, it’s finally time to reopen and focus on new journeys for our audiences and communities. A joint consitutency meeting of Public Relations and Marketing.
-
February 23, 2022
Getting Started on the EDI Journey with the Kennett Symphony
Webinar recording; registration required.
-
August 28, 2024
Redefining Relevance: A New Lens for Audience Development
Former opera singer Ruth Hartt—now Chief of Staff at the Clayton Christensen Institute for Disruptive Innovation—leverages the powerful lens of customer centricity to challenge traditional assumptions and reveal untapped growth opportunities.
-
December 10, 2015
Reimagining the Orchestra Subscription Model
The study is based on the largest sales data set from orchestras to date and is the first industry-wide, longitudinal study of ten years of data to focus on revenues and sales trends.
-
November 18, 2021
Emerging Challenges and Solutions in Orchestra Fundraising
Webinar recording; registration required.