Originally recorded March 19, 2024

The content of this webinar was developed by and sponsored by Symphony.live.

Explore the transformative power of video and its pivotal role in promoting the online presence of your orchestra.

Orchestras are familiar with sharing multicamera footage of live performances, but video can be much more. Hear Maarten Walraven from Symphony.live discuss innovative approaches for leveraging video for promotional campaigns, including how to use video content to build on your orchestra’s USPs (Unique Selling Points). Discover strategies and tactics that will help you amplify the emotional resonance of your orchestra’s music through visually compelling storytelling.

Speaker: Maarten Walraven, Co-CEO / CMO, Symphony.live

Who Should Watch?

Marketing directors and staff, operations directors and staff, public relations staff, general managers and executive directors, and anyone interesting in utilizing video content as part of your digital strategy.


  • $20 for members
  • $35 for non-members

About the Speaker

Photo courtesy of the speaker

Maarten Walraven (he/him)
Co-CEO, Symphony.live

Maarten Walraven operates at the intersection of music, technology, communities, and education. There are different hats, the main one is Co-CEO at Symphony.live where he aims to unite the world’s orchestras in their digital transformation. He also a lecturer at Utrecht University and Academy Coordinator at Water & Music academy. If you want to follow his thinking, the best place is MUSIC x, the newsletter he co-edits.


Please contact Member Services at member@americanorchestras.org.

The content of this webinar was developed by and sponsored by Symphony.live.

Additional support is provided by generous grants from the Howard Gilman Foundation and National Endowment for the Arts, as well as, in part, by public funds from the New York State Council on the Arts with the support of the Office of the Governor and the New York State Legislature.

Photo courtesy of Symphony.live

Become a member

Thank you for your interest in the League of American Orchestras! We are dedicated to advancing the orchestral experience for all.

Join Now