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Conference 2021: TRG’s “KPI’s of Comeback”

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We’ve learned many things over 2020-2021. From the importance of relationships (organizations that entered into 2020 with higher proportions of active audience members in their databases experienced greater resiliency during COVID) to the power of messaging (donors in 2020 were motivated by community impact stories). As we began to welcome audiences back in our venues, knowing which key performance indicators (KPIs) to follow fueled our success.

Conference 2021: Innovation and Adaptation: Lessons from the Digital Pivot

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The pandemic brought extraordinary challenges and changes for the arts and culture industry. We all learned how to work together remotely during quarantine. Many organizations pivoted from physical to digital audience engagement with livestreams, web series, and archival content. Others reopened with new protocols and digital tools to reduce contact points and create a safer environment for returning audiences.

Conference 2021: Brand-Driven Innovations Work Harder for You

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In 2020, your brand became more important than ever. When the pandemic began, a strong brand was a powerful asset for organizations navigating uncertain waters. Innovations, instead of being one-offs, cohered; brand-driven initiatives did their tactical jobs well—and built brand meaning. How do you proactively build a strong, resonant brand—a brand that not only fosters awareness, engagement, and support, but helps you innovate in a strategic, thoughtful, true-to-you manner?

Conference 2021: The Impact of the Pandemic on the Financial Health of Nonprofits

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Scaling an orchestra to an appropriate size while creating a sustainable capitalization plan requires careful financial and market analysis. Presenter Susan Nelson, a well-regarded expert with deep financial analysis skills and hands-on operational experience, spoke about the complex challenges of aligning your organization’s strategy, implementation plan, and long-term financial stability during and after the pandemic.

Conference 2021: Finding Balance, Cultivating Resilience

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This session focused on the topic of well-being—it will help you develop skills to enhance resilience and find balance at work and home. During this experiential session, you will learn about the four pillars of a healthy mind, gain skills to bolster resilience and flourishing, and develop a high-level understanding of the scientific foundations for well-being. You will leave the session having experienced several different techniques to start training your mind, along with tips to apply them at work.

Conference 2021: Creating Pathways for Meaningful Action in the Face of Racial Injustice

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In the face of persistent racism and violence stemming from rampant anti-Asian and anti-Blackness, it can be easy to lose our way in creating pathways for meaningful action and community accountability. For those of us who have been engaged in this work for a long time and for those of us who are just beginning, the idea of falling short of our vision for a more just and inclusive field can be immobilizing. Without processes for tangible forward movement, it can be easy to become discouraged.