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Conference 2021: Brand-Driven Innovations Work Harder for You

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In 2020, your brand became more important than ever. When the pandemic began, a strong brand was a powerful asset for organizations navigating uncertain waters. Innovations, instead of being one-offs, cohered; brand-driven initiatives did their tactical jobs well—and built brand meaning. How do you proactively build a strong, resonant brand—a brand that not only fosters awareness, engagement, and support, but helps you innovate in a strategic, thoughtful, true-to-you manner?

Conference 2021: The Impact of the Pandemic on the Financial Health of Nonprofits

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Scaling an orchestra to an appropriate size while creating a sustainable capitalization plan requires careful financial and market analysis. Presenter Susan Nelson, a well-regarded expert with deep financial analysis skills and hands-on operational experience, spoke about the complex challenges of aligning your organization’s strategy, implementation plan, and long-term financial stability during and after the pandemic.

Conference 2021: Finding Balance, Cultivating Resilience

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This session focused on the topic of well-being—it will help you develop skills to enhance resilience and find balance at work and home. During this experiential session, you will learn about the four pillars of a healthy mind, gain skills to bolster resilience and flourishing, and develop a high-level understanding of the scientific foundations for well-being. You will leave the session having experienced several different techniques to start training your mind, along with tips to apply them at work.

Conference 2021: Creating Pathways for Meaningful Action in the Face of Racial Injustice

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In the face of persistent racism and violence stemming from rampant anti-Asian and anti-Blackness, it can be easy to lose our way in creating pathways for meaningful action and community accountability. For those of us who have been engaged in this work for a long time and for those of us who are just beginning, the idea of falling short of our vision for a more just and inclusive field can be immobilizing. Without processes for tangible forward movement, it can be easy to become discouraged.

Conference 2021: Survive to Thrive: Why Community is Central to our Success

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Orchestras increasingly re-examined the ways we engage with our audiences and connect with our communities. What lessons have we learned that will help orchestras thrive post-pandemic? This panel conversation reflected a cross section of departments and budget sizes to share strategies, insights, and actionable ways that orchestras can authentically engage with communities to increase access, deepen trust, and develop enduring sustainability.

Conference 2021: The Arc of Art and Community Solidarity

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As Vice President of Social Impact at the Kennedy Center, Marc Bamuthi Joseph successfully moved the organization from an engagement model to an equity model as the institution seeks to be in better compliance with an anti-racist agenda. During these remarks, he layed out a blueprint for the classical field that lifted its gaze beyond the horizon of equity, diversity, and inclusion work to consider a focus on systemic solidarity or structural allyship instead.

Conference 2021: Making Connections: Leveraging Symphonic Strengths in a Pandemic-Impacted Nation

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The pandemic has created major shifts in how people engage with orchestras and make attendance decisions for years to come. From implementing new safety measures onsite to exploring new methods of engaging with audiences online, nearly every aspect of orchestral operations has been impacted by the coronavirus. But one thing has stayed the same: connection—to our audiences, to our communities, and to one another—is critical.