COVID-19 Data Partnerships
With these data partnerships, the League takes orchestra data and insights to the next level, supplementing our substantial orchestra data and research work, connecting members with insights on audience behavior to help navigate the pandemic and plan for a wider reopening.
We encourage your orchestra to participate in these studies, which will provide you with the chance to benchmark your orchestras’ activities and audience against your peers, and will contribute to important learning for the whole field.
Orchestras across the country are experiencing unprecedented revenue impact from the COVID-19 crisis. The League of American Orchestras’ partnership with TRG Arts seeks to help define and understand this impact and help shed light on areas for recovery. For example, across the aggregated data set of North American organizations participating in TRG Arts’ Benchmark, the number of donations from lapsed patrons grew by 93% in 2020 vs. 2019. Is your organization investing enough in reactivation plans and welcome back strategies?
The League of American Orchestras is pleased to announce a research partnership with the consulting firm WolfBrown to bring its COVID-19 Audience Outlook Monitor study to the orchestra field for 2021.