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COVID-19 Communications Strategies

Originally presented on 3/14/20 to the League’s PR Constituency, this one-hour video session delves into the Seattle Symphony’s strategies for developing COVID-19 messaging for all of its constituencies, and includes a look at how communications and marketing worked together to roll out the messaging internally and externally.

COVID-19, Concert Cancellations, and Congressional Action

Community by community, the impact of COVID-19 is variable and rapidly changing. As Congress and the Administration consider new forms of federal economic assistance that may be targeted or widespread, orchestras can join others in the arts and nonprofit sectors that are speaking up to ensure that relief will meet all community needs.

Using Wallace Case Studies to Develop New Audiences

The Wallace Foundation has published numerous articles and case studies on audience development through their Building Audiences for the Arts initiative, with more to come. This research embraces multiple performing arts genres, including orchestras, chamber music, dance, and more. Now that there is a wealth of audience development information available, what can orchestras learn from these case studies?

Federal budget repeats recent history, proposing elimination of NEA

With bipartisan support from Congress, the National Endowment for the Arts (NEA) received an increase for fiscal year 2020 for a total funding level of $162.25 million, while the Assistance for Arts Education (AAE) program fund at the U.S. Department of Education actually received a $1 million increase for a total funding level of $30 million.