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November 30, 2011
Cultivating the Next Generation of Art Lovers: How Boston Lyric Opera Sought to Create Greater Opportunities for Families to Attend Opera
"Learn about the Boston Lyric Opera’s efforts to increase opportunities for families to attend opera performances with the goal of engaging future audiences." - Author(s): Bob Harlow, Thomas Alfieri, Aaron Dalton and Anne Field
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December 31, 2014
Someone Who Speaks Their Language: How a Nontraditional Partner Brought New Audiences to Minnesota Opera
"Learn how an opera company found new audience members among women ages 35 to 60." - Author(s): Bob Harlow and Cindy Cox Roman
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March 31, 2015
Extending Reach with Technology: Seattle Opera’s Multipronged Experiment to Deepen Relationships and Reach New Audiences
"To engage audiences, the Seattle Opera used technology including simulcasts, interactive lobby displays and behind-the-scenes videos." - Author: Bob Harlow
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March 31, 2015
Getting Past “It’s Not For People Like Us”: Pacific Northwest Ballet Builds a Following with Teens and Young Adults
"A Seattle-based ballet company garnered new interest in traditional and contemporary ballet among teens and adults under the age of 25." - Author(s): Bob Harlow and Tricia Heywood
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August 31, 2015
Opening New Doors: Hands-On Participation Brings a New Audience to The Clay Studio
"Short classes, flexible schedules, new communications and “Date Nights” help Philadelphia’s The Clay Studio attract new, younger audiences." - Author(s): Bob Harlow and Tricia Heywood
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May 31, 2016
Converting Family into Fans: How the Contemporary Jewish Museum Expanded its Reach
"The Contemporary Jewish Museum in San Francisco moves to a larger space and secures a nine-fold increase in family visitors of all backgrounds." - Author(s): Bob Harlow and Cindy Cox Roman
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October 31, 2014
The Road to Results: Effective Practices for Building Arts Audiences
This report identifies and examines nine practices of arts organizations that successfully expanded their audiences.
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June 30, 2015
Taking Out the Guesswork: A Guide to Using Research to Build Arts Audiences
Market research expert Bob Harlow shows how arts organizations can use qualitative and quantitative research to attract and retain new audiences.
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February 28, 2017
Building Millennial Audiences: Barriers and Opportunities
Arts organizations could help attract millennials by clarifying pricing and better explaining the value of the arts, suggests this Wallace-commissioned synthesis of market research.
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October 31, 2017
Understanding Audiences, Building Connections: How the Seattle Symphony Uses Market Research
Downtown Seattle is changing rapidly, with new residents, new buildings, and new affluence. To connect with the newcomers, the Seattle Symphony launched a wide-ranging audience-research program, with support from The Wallace Foundation’s Building Audiences for Sustainability Initiative.