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July 17, 2024
Conference 2024: CPR for Growing Audience (Care, Programming, Reinvention)
TRG Arts' Eric Nelson and leaders from three orchestras discussed strategies in audience engagement and development.
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November 30, 2011
Cultivating the Next Generation of Art Lovers: How Boston Lyric Opera Sought to Create Greater Opportunities for Families to Attend Opera
"Learn about the Boston Lyric Opera’s efforts to increase opportunities for families to attend opera performances with the goal of engaging future audiences." - Author(s): Bob Harlow, Thomas Alfieri, Aaron Dalton and Anne Field
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June 9, 2021
Conference 2021: The Arc of Art and Community Solidarity
As Vice President of Social Impact at the Kennedy Center, Marc Bamuthi Joseph successfully moved the organization from an engagement model to an equity model as the institution seeks to be in better compliance with an anti-racist agenda. During these remarks, he layed out a blueprint for the classical field that lifted its gaze beyond the horizon of equity, diversity, and inclusion work to consider a focus on systemic solidarity or structural allyship instead.
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January 26, 2022
Understanding Audience Motivations in a Time of Ongoing Uncertainty
Webinar recording; registration required.
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November 29, 2018
Think Opera’s Not for You? Opera Theatre of Saint Louis Says Think Again
How can performing arts groups use market research to develop programs that appeal to new audiences? A just-released study and video from The Wallace Foundation’s Building Audiences for Sustainability initiative show how the Opera Theatre of Saint Louis used market research to understand and reach new audiences—with lessons that orchestras can apply.
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May 31, 2016
Converting Family into Fans: How the Contemporary Jewish Museum Expanded its Reach
"The Contemporary Jewish Museum in San Francisco moves to a larger space and secures a nine-fold increase in family visitors of all backgrounds." - Author(s): Bob Harlow and Cindy Cox Roman
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July 5, 2023
Conference 2023: Diversifying your Audience Through Non-Classical Programming
Three seasoned orchestra professionals discuss how they collaborate with their teams to build non-classical programming that not only entertains the masses, but also expands their orchestras’ reach into their communities.
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June 11, 2021
Conference 2021: Innovation and Adaptation: Lessons from the Digital Pivot
The pandemic brought extraordinary challenges and changes for the arts and culture industry. We all learned how to work together remotely during quarantine. Many organizations pivoted from physical to digital audience engagement with livestreams, web series, and archival content. Others reopened with new protocols and digital tools to reduce contact points and create a safer environment for returning audiences.
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October 31, 2017
Understanding Audiences, Building Connections: How the Seattle Symphony Uses Market Research
Downtown Seattle is changing rapidly, with new residents, new buildings, and new affluence. To connect with the newcomers, the Seattle Symphony launched a wide-ranging audience-research program, with support from The Wallace Foundation’s Building Audiences for Sustainability Initiative.
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October 18, 2022
Post-Pandemic Engagement: How to Reach Out to NextGen in the Digital Age
Webinar recording; registration required.