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January 26, 2022
Understanding Audience Motivations in a Time of Ongoing Uncertainty
Webinar recording; registration required.
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November 29, 2018
Think Opera’s Not for You? Opera Theatre of Saint Louis Says Think Again
How can performing arts groups use market research to develop programs that appeal to new audiences? A just-released study and video from The Wallace Foundation’s Building Audiences for Sustainability initiative show how the Opera Theatre of Saint Louis used market research to understand and reach new audiences—with lessons that orchestras can apply.
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May 31, 2016
Converting Family into Fans: How the Contemporary Jewish Museum Expanded its Reach
"The Contemporary Jewish Museum in San Francisco moves to a larger space and secures a nine-fold increase in family visitors of all backgrounds." - Author(s): Bob Harlow and Cindy Cox Roman
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July 5, 2023
Conference 2023: Diversifying your Audience Through Non-Classical Programming
Three seasoned orchestra professionals discuss how they collaborate with their teams to build non-classical programming that not only entertains the masses, but also expands their orchestras’ reach into their communities.
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June 9, 2021
Conference 2021: The Arc of Art and Community Solidarity
As Vice President of Social Impact at the Kennedy Center, Marc Bamuthi Joseph successfully moved the organization from an engagement model to an equity model as the institution seeks to be in better compliance with an anti-racist agenda. During these remarks, he layed out a blueprint for the classical field that lifted its gaze beyond the horizon of equity, diversity, and inclusion work to consider a focus on systemic solidarity or structural allyship instead.
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September 26, 2024
Taking Another Listen: Engaging New Audience Members of Color
Two researchers from Slover Linett at NORC, Dr. Tanya Treptow and Dr. Michelle Ernst, shared key findings from their recent in-depth study, sponsored by Classical KING FM, identifying actions the classical music sector can take to engage potential new audience members of color. Three leaders and changemakers—Dr. Mieko Hatano, Jennifer Arnold, and Emilio Alvarez—reflected on the findings and have a candid conversation about how to create a more inclusive experience for orchestra audiences.
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October 31, 2017
Understanding Audiences, Building Connections: How the Seattle Symphony Uses Market Research
Downtown Seattle is changing rapidly, with new residents, new buildings, and new affluence. To connect with the newcomers, the Seattle Symphony launched a wide-ranging audience-research program, with support from The Wallace Foundation’s Building Audiences for Sustainability Initiative.
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October 18, 2022
Post-Pandemic Engagement: How to Reach Out to NextGen in the Digital Age
Webinar recording; registration required.
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March 31, 2015
Extending Reach with Technology: Seattle Opera’s Multipronged Experiment to Deepen Relationships and Reach New Audiences
"To engage audiences, the Seattle Opera used technology including simulcasts, interactive lobby displays and behind-the-scenes videos." - Author: Bob Harlow
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June 11, 2021
Conference 2021: Innovation and Adaptation: Lessons from the Digital Pivot
The pandemic brought extraordinary challenges and changes for the arts and culture industry. We all learned how to work together remotely during quarantine. Many organizations pivoted from physical to digital audience engagement with livestreams, web series, and archival content. Others reopened with new protocols and digital tools to reduce contact points and create a safer environment for returning audiences.
