November 3, 2020
The Wallace Foundation supports audience-building efforts by arts organizations and commissions research to understand what works, what doesn’t, and why.
October 22, 2020
Wallace Foundation Publishes Scenario-Planning Toolkit to Help Arts Groups Cope With Pandemic and Other Challenges
The Wallace Foundation has released Navigating Uncertain Times: A Scenario-Planning Toolkit for the Arts and Culture Sector, developed by AEA Consulting and designed to help arts and culture organizations approach planning for a future marked by uncertainties, including the COVID-19 pandemic, social justice movements, climate change, emerging technologies, and other unforeseen circumstances.
September 18, 2020
Is your organization in it for the long haul and ready to create a roadmap to the future? In this 90-minute webinar, Jill Robinson, CEO of TRG Arts, and Zannie Voss, Director of SMU DataArts, share specific steps that can be taken to emerge from the current crisis and orient toward sustained action and resiliency.
May 21, 2020
Even though in-person performances are suspended and marketing resources are reduced, we are not on hiatus. In fact, maintaining and growing patron engagement is more important than ever. According to Fred Reichheld, Bain Fellow and Creator of the Net Promoter System, "What you do now—how you treat your patrons—will be what everyone remembers after the COVID-19 crisis recedes.”
February 17, 2020
The Wallace Foundation has published numerous articles and case studies on audience development through their Building Audiences for the Arts initiative, with more to come. This research embraces multiple performing arts genres, including orchestras, chamber music, dance, and more. Now that there is a wealth of audience development information available, what can orchestras learn from these case studies?
February 4, 2020
Can technology enhance the classical music experience for today’s connected audiences? Seattle Opera, which produces five operas each year for an audience of more than 100,000, began using digital and social media to engage audiences several years back, with a boost from a $750,000 Wallace Foundation Excellence Award, which provided funds for four years of experimentation between 2009 and 2012.
September 5, 2019
How does a performing arts group draw younger audiences and build loyalty? A case study in the September 2019 issue of American Theatre magazine reports how Portland Center Stage in Oregon used support from The Wallace Foundation to experiment with its marketing and engagement programs for new theatergoers—and gained insights that are relevant to orchestras seeking to strengthen their own audience-building efforts.
March 31, 2019
How does an arts presenter increase name recognition and attract younger audiences? An article and video from The Wallace Foundation’s Building Audiences for Sustainability initiative show how the Boston-based World Music/CRASHarts built loyalty and name recognition among younger audiences by creating a new annual festival, rebranding, and using creative marketing techniques to encourage repeat attendance during its regular season.
November 29, 2018
How can performing arts groups use market research to develop programs that appeal to new audiences? A just-released study and video from The Wallace Foundation’s Building Audiences for Sustainability initiative show how the Opera Theatre of Saint Louis used market research to understand and reach new audiences—with lessons that orchestras can apply.
October 16, 2018
Three new blog posts by noted arts writer Judith H. Dobrzynski outline The Audience Journey, a conceptualization of the decision-making process of potential audience members. The posts, written for American for the Arts' Optimizing Your Arts Marketing Practice blog salon, incorporate data from The Wallace Foundation's Building Audiences for Sustainability program.