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September 26, 2024
Taking Another Listen: Engaging New Audience Members of Color
Two researchers from Slover Linett at NORC, Dr. Tanya Treptow and Dr. Michelle Ernst, shared key findings from their recent in-depth study, sponsored by Classical KING FM, identifying actions the classical music sector can take to engage potential new audience members of color. Three leaders and changemakers—Dr. Mieko Hatano, Jennifer Arnold, and Emilio Alvarez—reflected on the findings and have a candid conversation about how to create a more inclusive experience for orchestra audiences.
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July 26, 2024
Adapting to Changing Audience Tastes and Preferences
Webinar recording; registration required.
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July 26, 2024
Adapting to Changing Audience Tastes and Preferences
The session explores the larger landscape of musical tastes, types of orchestral experiences, interest in music appreciation (educational) programming, interest in thematic programming, receptivity to immersive formats, and other topics.
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July 17, 2024
Conference 2024: CPR for Growing Audience (Care, Programming, Reinvention)
TRG Arts' Eric Nelson and leaders from three orchestras discussed strategies in audience engagement and development.
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July 17, 2024
Conference 2024: Re-Envisioning Audiences
Conference 2024's general session featured an interactive session led by Donna Walker-Kuhne and Dr. Durell Cooper on the creation of strategies that integrate community engagement, inclusion, and marketing into new holistic approaches to audience development.
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July 5, 2023
Conference 2023: Diversifying your Audience Through Non-Classical Programming
Three seasoned orchestra professionals discuss how they collaborate with their teams to build non-classical programming that not only entertains the masses, but also expands their orchestras’ reach into their communities.
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July 5, 2023
Conference 2023: Commissioning and the Redefinition of Audience
Hear from a panel of composers and administrators about recent examples of using the commissioning process as a catalyst for deepening audience engagement.
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October 18, 2022
Post-Pandemic Engagement: How to Reach Out to NextGen in the Digital Age
Webinar recording; registration required.
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October 18, 2022
Post-Pandemic Engagement: How to Reach Out to NextGen in the Digital Age
A 60-minute sponsored webinar sharing ideas on how innovative digital solutions can grow and engage your audience.
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June 15, 2022
Conference 2022: Silver Linings from the Golden State: Stories of Collaboration within California’s Orchestra Community
Association of California Symphony Orchestras (ACSO) executive director Sarah Weber and several ACSO member orchestras share inspiring stories of collaboration within California’s orchestra community, outline key lessons learned, and discuss how their vision and plans for their orchestras have evolved as they look optimistically to the future.
