August 22, 2018
Research and Self-Reflection Help Strengthen Community Ties (Post by Bob Harlow from The Wallace Foundation's blog)
Find great ideas applicable to orchestras in this blog post by market-research expert Bob Harlow about how the Fleisher Art Memorial connected with newly-arrived young immigrants in its South Philadelphia neighborhood.
October 31, 2017
Downtown Seattle is changing rapidly, with new residents, new buildings, and new affluence. To connect with the newcomers, the Seattle Symphony launched a wide-ranging audience-research program, with support from The Wallace Foundation’s Building Audiences for Sustainability Initiative.
February 28, 2017
Arts organizations could help attract millennials by clarifying pricing and better explaining the value of the arts, suggests this Wallace-commissioned synthesis of market research.
January 31, 2017
How can orchestras attract—and keep—millennial audiences? Experimentation abounds.
May 31, 2016
"The Contemporary Jewish Museum in San Francisco moves to a larger space and secures a nine-fold increase in family visitors of all backgrounds." - Author(s): Bob Harlow and Cindy Cox Roman
August 31, 2015
"Short classes, flexible schedules, new communications and “Date Nights” help Philadelphia’s The Clay Studio attract new, younger audiences." - Author(s): Bob Harlow and Tricia Heywood
June 30, 2015
Market research expert Bob Harlow shows how arts organizations can use qualitative and quantitative research to attract and retain new audiences.
March 31, 2015
Extending Reach with Technology: Seattle Opera’s Multipronged Experiment to Deepen Relationships and Reach New Audiences
"To engage audiences, the Seattle Opera used technology including simulcasts, interactive lobby displays and behind-the-scenes videos." - Author: Bob Harlow
March 31, 2015
Getting Past “It’s Not For People Like Us”: Pacific Northwest Ballet Builds a Following with Teens and Young Adults
"A Seattle-based ballet company garnered new interest in traditional and contemporary ballet among teens and adults under the age of 25." - Author(s): Bob Harlow and Tricia Heywood
December 31, 2014
Someone Who Speaks Their Language: How a Nontraditional Partner Brought New Audiences to Minnesota Opera
"Learn how an opera company found new audience members among women ages 35 to 60." - Author(s): Bob Harlow and Cindy Cox Roman