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October 31, 2017
Understanding Audiences, Building Connections: How the Seattle Symphony Uses Market Research
Downtown Seattle is changing rapidly, with new residents, new buildings, and new affluence. To connect with the newcomers, the Seattle Symphony launched a wide-ranging audience-research program, with support from The Wallace Foundation’s Building Audiences for Sustainability Initiative.
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March 31, 2015
Extending Reach with Technology: Seattle Opera’s Multipronged Experiment to Deepen Relationships and Reach New Audiences
"To engage audiences, the Seattle Opera used technology including simulcasts, interactive lobby displays and behind-the-scenes videos." - Author: Bob Harlow
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September 5, 2019
Discovering What It Takes to Attract—and Keep—Young Audiences
How does a performing arts group draw younger audiences and build loyalty? A case study in the September 2019 issue of American Theatre magazine reports how Portland Center Stage in Oregon used support from The Wallace Foundation to experiment with its marketing and engagement programs for new theatergoers—and gained insights that are relevant to orchestras seeking to strengthen their own audience-building efforts.
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June 30, 2015
Taking Out the Guesswork: A Guide to Using Research to Build Arts Audiences
Market research expert Bob Harlow shows how arts organizations can use qualitative and quantitative research to attract and retain new audiences.
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November 30, 2011
Cultivating the Next Generation of Art Lovers: How Boston Lyric Opera Sought to Create Greater Opportunities for Families to Attend Opera
"Learn about the Boston Lyric Opera’s efforts to increase opportunities for families to attend opera performances with the goal of engaging future audiences." - Author(s): Bob Harlow, Thomas Alfieri, Aaron Dalton and Anne Field
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October 16, 2018
Read the Audience Journey—Three New Blog Posts Incorporating Data From the Wallace Foundation
Three new blog posts by noted arts writer Judith H. Dobrzynski outline The Audience Journey, a conceptualization of the decision-making process of potential audience members. The posts, written for American for the Arts' Optimizing Your Arts Marketing Practice blog salon, incorporate data from The Wallace Foundation's Building Audiences for Sustainability program.
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August 31, 2015
Opening New Doors: Hands-On Participation Brings a New Audience to The Clay Studio
"Short classes, flexible schedules, new communications and “Date Nights” help Philadelphia’s The Clay Studio attract new, younger audiences." - Author(s): Bob Harlow and Tricia Heywood
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March 16, 2021
Leaders of Thriving Arts Groups of Color Identify Keys to Success
In March 2021, SMU DataArts in partnership with The Wallace Foundation issued The Alchemy of High-Performing Arts Organizations, Part II: A Spotlight on Organizations of Color, a new report that explores how leaders of arts organizations of color view the reasons for their success, along with challenges they face.
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December 31, 2014
Someone Who Speaks Their Language: How a Nontraditional Partner Brought New Audiences to Minnesota Opera
"Learn how an opera company found new audience members among women ages 35 to 60." - Author(s): Bob Harlow and Cindy Cox Roman
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January 19, 2022
Helping Arts Workers Navigate Pandemic-Induced Burnout
With many arts professionals facing increased stress due to the pandemic, the Wallace Foundation has assembled information and resources from multiple organizations, including the League, that help support health and wellness for people working in the arts.