Reimagining the Orchestra Subscription Model
The study is based on the largest sales data set from orchestras to date and is the first industry-wide, longitudinal study of ten years of data to focus on revenues and sales trends.
Tips for Traveling by Air
Musicians have long encountered difficulty and uncertainty when traveling with musical instruments by air. Immediately following the events of September 11, 2001, a national coalition of concerned organizations including the League of American Orchestras and the American Federation of Musicians, began influencing policy and crafting tips for making reservations, packing instruments, and calmly dealing with last-minute problems.
Opening New Doors: Hands-On Participation Brings a New Audience to The Clay Studio
“Short classes, flexible schedules, new communications and “Date Nights” help Philadelphia’s The Clay Studio attract new, younger audiences.” – Author(s): Bob Harlow and Tricia Heywood
Taking Out the Guesswork: A Guide to Using Research to Build Arts Audiences
Market research expert Bob Harlow shows how arts organizations can use qualitative and quantitative research to attract and retain new audiences.
Conference 2015: Highlights
Member-only ContentThis year, over 1,000 orchestra professionals, volunteers and business partners gathered in Cleveland for the League’s 2015 National Conference. Here are some of the highlights.
Extending Reach with Technology: Seattle Opera’s Multipronged Experiment to Deepen Relationships and Reach New Audiences
“To engage audiences, the Seattle Opera used technology including simulcasts, interactive lobby displays and behind-the-scenes videos.” – Author: Bob Harlow
Getting Past “It’s Not For People Like Us”: Pacific Northwest Ballet Builds a Following with Teens and Young Adults
“A Seattle-based ballet company garnered new interest in traditional and contemporary ballet among teens and adults under the age of 25.” – Author(s): Bob Harlow and Tricia Heywood
Someone Who Speaks Their Language: How a Nontraditional Partner Brought New Audiences to Minnesota Opera
“Learn how an opera company found new audience members among women ages 35 to 60.” – Author(s): Bob Harlow and Cindy Cox Roman
The Road to Results: Effective Practices for Building Arts Audiences
This report identifies and examines nine practices of arts organizations that successfully expanded their audiences.
Conference 2014: Highlights
Member-only ContentThis year, close to 1,000 orchestra professionals, volunteers and business partners gathered in Seattle for the League’s 2014 National Conference. Here are some of the highlights.