Taking Out the Guesswork: A Guide to Using Research to Build Arts Audiences
Market research expert Bob Harlow shows how arts organizations can use qualitative and quantitative research to attract and retain new audiences.
Conference 2015: Highlights
Member-only ContentThis year, over 1,000 orchestra professionals, volunteers and business partners gathered in Cleveland for the League’s 2015 National Conference. Here are some of the highlights.
Extending Reach with Technology: Seattle Opera’s Multipronged Experiment to Deepen Relationships and Reach New Audiences
“To engage audiences, the Seattle Opera used technology including simulcasts, interactive lobby displays and behind-the-scenes videos.” – Author: Bob Harlow
Getting Past “It’s Not For People Like Us”: Pacific Northwest Ballet Builds a Following with Teens and Young Adults
“A Seattle-based ballet company garnered new interest in traditional and contemporary ballet among teens and adults under the age of 25.” – Author(s): Bob Harlow and Tricia Heywood
Someone Who Speaks Their Language: How a Nontraditional Partner Brought New Audiences to Minnesota Opera
“Learn how an opera company found new audience members among women ages 35 to 60.” – Author(s): Bob Harlow and Cindy Cox Roman
The Road to Results: Effective Practices for Building Arts Audiences
This report identifies and examines nine practices of arts organizations that successfully expanded their audiences.
Conference 2014: Highlights
Member-only ContentThis year, close to 1,000 orchestra professionals, volunteers and business partners gathered in Seattle for the League’s 2014 National Conference. Here are some of the highlights.
SMART: Strategy and Money Alignment Readiness Tool
Member-only ContentYou have the vision. You have the plan. Can you afford it? The answer is right there on your balance sheet – and SMART (Strategy and Money Alignment Readiness Tool) will help you see it clearly.
Engaging Your Board in Fundraising – A Staff’s Guide
Member-only ContentBoard participation in fundraising is a perennial challenge for many, if not most, nonprofit organizations. This webinar approaches the issue by asking – what is keeping the staff from being more successful in engaging the board in fundraising?
Hitting the Right Notes: Capital Campaign Trends and Fundamentals for Success
Member-only Contentapital campaigns are an important part of the fundraising cycle for any orchestra, large or small. While many of the tried and true principles of effective campaign fundraising remain the same, changing demographics and global and industry trends have required that orchestras innovate and strategies evolve.