“We’re succeeding if our audience looks like Chicago,” says Terell Johnson of the Chicago Philharmonic. With this overall goal in mind, it is important to track ongoing engagement, not just transactions: even without a ticket sale, curiosity can be inferred from segmented email click-through analytics and social media follows. Metrics also need to allow for …
Why diversify audiences? Simply put, “the mission of a nonprofit is to serve the public,” Jesse Needleman, Vice President of Marketing, Sales, and Communications at the Boston Symphony Orchestra, reminds us. “Society is changing,” says Dan Hart, President and Executive Director of the Buffalo Philharmonic Orchestra, “and we exist to serve the whole community, not …
The makeup of attendees at our events shows starkly how we matter to our communities. The diversity of those who attend is a key measure — perhaps the ultimate measure — of our impact. As orchestras face questions around the continued relevance of their work and its financial sustainability, many are recognizing the urgent need …
I am deeply inspired by the initiatives, dedication, and creativity demonstrated by the League of American Orchestras as they advance the goal of building a culture of inclusion in the orchestral field. This report is an essential guide, supported by research, which shares data on the experience, exposure, and necessity of engaging diverse audiences. The …
In this Catalyst Guide, learn from fifteen orchestras that are making progress towards engaging younger and more racially diverse audiences.
Canada has announced that, beginning January 8, 2024, Canadian-issued import and export permits will now be required for travel in and out of Canada with ivory, in addition to the required permits already issued by a musician’s home country.
The most effective advocacy is between a constituent and a member of Congress. Simply put, it is in every orchestra’s best interest to show your elected officials – at all levels – the kinds of programs you offer and the variety of partners with which you work.
This 60-minute webinar focuses on principles, processes, and goals of “good governance” in orchestras that might be overdue for a rethink.
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In This Issue: Ticketing Legislation Advances in U.S. House and Senate; Congressional Letter Urges U.S. Secretary of Education to Improve Access to Arts Education; Prepare for FY25 NEA Grant Applications; Traveling with Ivory: Canada Announces New Permit Rules; Visa Petitions to Texas Service Center