Read the Audience Journey—Three New Blog Posts Incorporating Data From the Wallace Foundation

(Two additional links at bottom of the blog post)

Three new blog posts by noted arts writer Judith H. Dobrzynski outline The Audience Journey, a conceptualization of the decision-making process of potential audience members. The posts, written for American for the Arts’ Optimizing Your Arts Marketing Practice blog salon, incorporate data from The Wallace Foundation’s Building Audiences for Sustainability program. The posts suggest ways organizations might engage people who are less inclined to attend or visit; cover how to combat the practical barriers of attending; and discuss how to create a rewarding experience that makes people want to return.