2024 Midwinter General Session: Meaning More to More People

For orchestras to build vibrant and sustainable futures, we must grow our communities of engagement and support. Traditional tools for achieving this include audience development, artistic planning, community engagement, civic engagement, fundraising, and education. At their core, these tools all contribute to the aspirational goal of meaning more to more people and they are most powerful when used in combination.

Ellen Hill Zeringue (Vice President and Chief Marketing Officer, The Henry Ford) will lead a discussion with Karisa Antonio (Senior Director of Social Innovation and Learning, Detroit Symphony Orchestra), Randy Wong (President & CEO, Hawaii Youth Symphony), and Trent Rash (Executive Director, The Missouri Symphony) to explore how orchestras can holistically pursue this critical goal.

Photo: General Session panelists included (left to right) Karisa Antonio (Senior Director of Social Innovation and Learning, Detroit Symphony Orchestra), Trent Rash (Executive Director, The Missouri Symphony), and Randy Wong (President & CEO, Hawaii Youth Symphony), led by Ellen Hill Zeringue (Vice President and Chief Marketing Officer, The Henry Ford); Credit: Doug Coombe