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June 16, 2011
Audience Growth Initiative
Performing arts organizations have known that long-term audience members are incredibly loyal and generous and have mainly assumed that the challenge was in attracting newcomers to the experience. It turns out that orchestras are attracting large numbers of newcomers, but are not effectively converting them to long-term customers and supporters.
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August 16, 2021
Streaming Symphonies
Orchestras embrace webcasts, and broaden their audiences in new ways. But are virtual concerts affecting the live experience?
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November 3, 2020
Audience Participation Research
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January 30, 2024
Fiducient Advisors Investment Policies, Practices, and Performance
For many orchestras, investment income plays a pivotal role in overall financial health. The report Cultural Institutions’ Investment Policies, Practices, and Performance provides valuable context for these orchestras, presenting actionable field insights into investment management, objectives, and performance for arts and culture organizations, together with actionable field insights into investment management, objectives, and performance.
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July 31, 2024
WolfBrown Tastes and Preferences Survey
International arts consultancy WolfBrown, in partnership with the League, conducted a 2024 project involving 18 League member orchestras to explore the evolving musical tastes and concert preferences of current ticket buyers.
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February 9, 2021
WolfBrown COVID-19 Audience Outlook Monitor: Dashboard Access
As a League Member, we are able to provide access to the public dashboard with aggregated data being collected for WolfBrown's COVID-19 Audience Outlook Monitor study.
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November 25, 2020
Audience Engagement Research
Design Thinking: The Art of Being Customer-Focused; Engaging College Students in Classical Music; Findings from the New World Symphony
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November 3, 2020
Research from The Wallace Foundation
The Wallace Foundation supports audience-building efforts by arts organizations and commissions research to understand what works, what doesn’t, and why.
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December 17, 2020
Marketing and Communications
In addition to the audience engagement and other resources that you'll find on this page, the League offers a constituency group for marketing professionals in orchestras in Groups 1-2 and another for professionals in Groups 3-8. These groups meet at the National Conference and throughout the year.
