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Orchestra Boardroom: March 2020

Dear Colleague, As you are no doubt aware, Congress is in final negotiations today on the terms of a third COVID-19 relief package. The League of American Orchestras has been a leading partner across the arts and nonprofit sectors in Washington, D.C. and nationwide to ensure federal relief is available to the arts and culture sector and its workforce.

COVID-19 Communications Strategies

Originally presented on 3/14/20 to the League’s PR Constituency, this one-hour video session delves into the Seattle Symphony’s strategies for developing COVID-19 messaging for all of its constituencies, and includes a look at how communications and marketing worked together to roll out the messaging internally and externally.

COVID-19, Concert Cancellations, and Congressional Action

Community by community, the impact of COVID-19 is variable and rapidly changing. As Congress and the Administration consider new forms of federal economic assistance that may be targeted or widespread, orchestras can join others in the arts and nonprofit sectors that are speaking up to ensure that relief will meet all community needs.

Using Wallace Case Studies to Develop New Audiences

The Wallace Foundation has published numerous articles and case studies on audience development through their Building Audiences for the Arts initiative, with more to come. This research embraces multiple performing arts genres, including orchestras, chamber music, dance, and more. Now that there is a wealth of audience development information available, what can orchestras learn from these case studies?