Opportunities in Arts Giving Through Next-Gen Philanthropy
We are living through the greatest intergenerational transfer of wealth in our nation’s history as $30 trillion is being handed from one generation (Baby Boomers) to the next (mostly Gen-X and Millennials). Studies suggest that these generations—properly engaged—have the potential to be the most philanthropic. But how do we reach these donors and get them to include us in their charitable giving plans?