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November 3, 2021
Musicians in the Spotlight
Musicians have been taking new roles at orchestras during the pandemic, commissioning and performing new music, stepping up as soloists, and curating and filming performances, often outdoors—even in an airplane hangar.
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June 11, 2021
Conference 2021: Innovation and Adaptation: Lessons from the Digital Pivot
The pandemic brought extraordinary challenges and changes for the arts and culture industry. We all learned how to work together remotely during quarantine. Many organizations pivoted from physical to digital audience engagement with livestreams, web series, and archival content. Others reopened with new protocols and digital tools to reduce contact points and create a safer environment for returning audiences.
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June 21, 2021
Conference 2021 Reflections: Ed Yim
The in-depth conversations at Conference 2021 were guided by our five emcees, each focusing on critical question that framed the day's sessions. Ed Yim, Chief Content Officer and Senior Vice President, WQXR/New York Public Radio, lead the theme New Directions.
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July 10, 2026
Conference 2026: Permission to Wonder in the Age of AI for Orchestra Marketing
This session explored the ethical tensions and creative possibilities AI brings to our campaigns and visitor experiences, rethinking what marketing strategy really means at this moment
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July 10, 2026
Conference 2026: Establishing Your Own AI Policy and Protocols
Your team is probably already using AI, and the tools keep evolving at lightning speed. This workshop explored how to build an AI framework for your orchestra that will support innovation while providing clear guidelines for navigating an ever-changing tech landscape.
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June 16, 2022
Conference 2022: Beyond COVID-19: Immersed in the Future
Explore research on emerging programming practices in the arts and entertainment sector, including live and digital programs, immersive and augmented formats, and virtual experiences in this session.
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June 16, 2022
Conference 2022: The New Era of Philanthropy: Adapting to a Shifting Philanthropic Landscape
This session explores the current trends at a macro level and within the orchestra world, gains insight into the current mindset of philanthropists and institutional donors, and envisions how these donors will approach their decision-making with orchestras into the future. Hear from experts in the field, donors themselves, for strategy that you can take back and incorporate into your local fundraising efforts.
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June 15, 2022
Conference 2022: Top Five Digital & Technological Trends Orchestras Need to Know
Hear from experts on five top-trending digital topics (plus a lightning round of a few more!), understand where there’s revenue on the table, and see how these broader cultural and technological trends intersect our roles as marketers, leaders, fundraisers, artists, and producers.
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June 15, 2021
Conference 2021: The Artistically Responsive Orchestra
During the pandemic, orchestras forged forward, with creativity and innovation unseen before, to respond artistically to the uncertainty of the pandemic. In this session, we heard from three artistic leaders who rose to the challenge. We investigated the responses their organizations made and how sustainable those responses were in the long term as they balanced a return to the concert hall.
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June 11, 2021
Conference 2021: Brand-Driven Innovations Work Harder for You
In 2020, your brand became more important than ever. When the pandemic began, a strong brand was a powerful asset for organizations navigating uncertain waters. Innovations, instead of being one-offs, cohered; brand-driven initiatives did their tactical jobs well—and built brand meaning. How do you proactively build a strong, resonant brand—a brand that not only fosters awareness, engagement, and support, but helps you innovate in a strategic, thoughtful, true-to-you manner?
