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June 28, 2021
Currents: To Stream, or Not to Stream?
Orchestras raced to put music online in the pandemic as a matter of necessity. But the move to streaming only accelerated a trend that was already underway. As we begin to transition to a post-pandemic world, orchestras must weigh the costs and benefits of streaming, audience expectations, and how to balance in-person and virtual presentations.
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June 11, 2021
Conference 2021: Brand-Driven Innovations Work Harder for You
In 2020, your brand became more important than ever. When the pandemic began, a strong brand was a powerful asset for organizations navigating uncertain waters. Innovations, instead of being one-offs, cohered; brand-driven initiatives did their tactical jobs well—and built brand meaning. How do you proactively build a strong, resonant brand—a brand that not only fosters awareness, engagement, and support, but helps you innovate in a strategic, thoughtful, true-to-you manner?
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April 28, 2021
Coda: Vital Signs
Many doctors and healthcare workers perform with vocational orchestras, but during the pandemic these caregivers found themselves at the center of a global health crisis— without a musical outlet to forge connections and relieve grief. Here, John Masko, co-founder and music director of the National Virtual Medical Orchestra, explains how an ensemble of healthcare professionals from around the country rehearses and performs together—at a distance.
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June 16, 2022
Conference 2022: The New Era of Philanthropy: Adapting to a Shifting Philanthropic Landscape
This session explores the current trends at a macro level and within the orchestra world, gains insight into the current mindset of philanthropists and institutional donors, and envisions how these donors will approach their decision-making with orchestras into the future. Hear from experts in the field, donors themselves, for strategy that you can take back and incorporate into your local fundraising efforts.
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June 16, 2021
Conference 2021 Reflections: Blake-Anthony Johnson
The in-depth conversations at Conference 2021 were guided by our five emcees, each focusing on critical question that framed the day's sessions. Blake-Anthony Johnson, CEO of Chicago Sinfonietta, lead the theme Showing Up for Racial Equity.
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April 28, 2021
Festival Overtures
Last summer, most music festivals were on hiatus due to the coronavirus pandemic, but this year many festivals are gearing up to return—for a very different kind of summer season. As classical music fans head to outdoor stages or log in to soak up the sounds of orchestral music, what can they expect to see and hear?
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June 15, 2022
Conference 2022: Top Five Digital & Technological Trends Orchestras Need to Know
Hear from experts on five top-trending digital topics (plus a lightning round of a few more!), understand where there’s revenue on the table, and see how these broader cultural and technological trends intersect our roles as marketers, leaders, fundraisers, artists, and producers.
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June 16, 2022
Conference 2022: Beyond COVID-19: Immersed in the Future
Explore research on emerging programming practices in the arts and entertainment sector, including live and digital programs, immersive and augmented formats, and virtual experiences in this session.
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June 28, 2021
Forward Thinking: Returning After COVID’s Time Warp
As musical life begins to resume after more than a year of pandemic-induced hibernation, we are finding that the world seems to have changed at a faster pace than actual chronological time. What fresh approaches can we take to restart our musical lives, continue to innovate and experiment, and embrace our brave new worlds?
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June 15, 2021
Conference 2021: The Artistically Responsive Orchestra
During the pandemic, orchestras forged forward, with creativity and innovation unseen before, to respond artistically to the uncertainty of the pandemic. In this session, we heard from three artistic leaders who rose to the challenge. We investigated the responses their organizations made and how sustainable those responses were in the long term as they balanced a return to the concert hall.