“To address the problem of falling subscription rates, the Steppenwolf Theatre Company took steps to turn single-ticket buyers into repeat visitors.” – Author(s): Bob Harlow, Thomas Alfieri, Aaron Dalton and Anne Field
“Learn about the Boston Lyric Opera’s efforts to increase opportunities for families to attend opera performances with the goal of engaging future audiences.” – Author(s): Bob Harlow, Thomas Alfieri, Aaron Dalton and Anne Field
“Learn how the Isabella Stewart Gardner Museum boosted participation among young people through innovation and a commitment to its longstanding values.” – Author(s): Bob Harlow, Thomas Alfieri, Aaron Dalton and Anne Field
In 2009, the Columbus Symphony Orchestra faced a $1.5 million deficit with no operating reserves, no line of credit, and a negative cash flow and balance sheet. Through a partnership with the Columbus Association for the Performing Arts (CAPA) forged in 2010, the CSO has built a $1 million balance sheet and has finished in the black each year since 2010.
It’s oh-so-easy to allow financial constraints to drive institutional decision-making. This session will focus on creating alignment between the orchestra’s mission and the financial realities within which it functions.
Performing arts organizations have known that long-term audience members are incredibly loyal and generous and have mainly assumed that the challenge was in attracting newcomers to the experience. It turns out that orchestras are attracting large numbers of newcomers, but are not effectively converting them to long-term customers and supporters.
This valuable resource will help you make a compelling case within your organization for the need to establish an operating reserve.
This valuable resource will help you make a compelling case within your organization for the need to establish an operating reserve.
Inclusiveness is a goal for every American orchestra. Some progress is being made, but true diversity onstage and off remains elusive.
Two new national studies, the National Endowment for the Arts 2008 Survey of Public Participation in the Arts and the League’s Audience Demographic Research Review, now offer statistically reliable national demographic information about audience participation.