Any materials that require additional production (ie: camera work, setting or stripping type) will be charged accordingly at the time of billing without previous notice. There will be a minimum charge of $75 for any production work.
Storage of materials
Advertiser materials will be stored by the publisher for 18 months after the most recent use and then deleted, unless the publisher is otherwise advised in writing by the advertiser.
Payment and rates
Prepayment is required of first-time advertisers, those who have not advertised within the last 24 months, and advertisers whose payments have been delinquent in the past. For all other advertisers, payment is due 30 days from the date of publication, and will accrue late fees of 1.5% per 30 days delinquent.
Rates are determined by total number of insertions within a 12-month period. Multiple ads within the same issue will be treated as a single insertion for frequency discount purposes.
Advertising rates will be confirmed for current calendar year’s issues only, in accordance with current advertising rate card. Contracts continuing into the following year are subject to advertising rates determined for that calendar year unless specifically indicated on the contract.
No advertising will be published until payment in full for all previous published advertisements has been received. In the event of nonpayment, the publisher reserved the right to hold the advertiser and agency jointly responsible and severally liable for such monies as are due to publisher.
Cancellation of both written and phone reservations must be made prior to the space reservation deadline for that issue. Advertisers failing to notify the publisher of cancellation prior to the deadline will be billed the full cost of the insertion.
Cancellation of an order by the advertiser will result in adjustment to the ad rate (short-rate) to reflect the actual number of insertions used.
The publisher takes no responsibility for ads that print badly as a result of defects in the materials received. In the event the advertiser is dissatisfied with the printing of an ad, that advertiser must contact the advertising manager within 10 working days after receipt of the magazine. All complaints will be handled on a case by case basis. Ads will be rerun at the publishers’ expense only in cases of extreme loss of visual clarity.
The publisher reserves the right to reject or cancel any advertising that, in the opinion of the publisher, does not conform to the standards of the publication.
The publisher will not be bound by any conditions, printed or otherwise, appearing on any insertion order or contract when they conflict with the terms of the rate card.