Conference 2025: The New Subscription Economy

Speaker(s): Christina Littlejohn, Chief Executive Officer, Arkansas Symphony Orchestra; Kate Hagen, Senior Consultant, TRG Arts; John O’Dell, Patron Advancement Officer, The Cleveland Orchestra; and Rachel Rossos Gallant, Vice President, Marketing and Membership, League of American Orchestras

This Insight Session explored the encouraging trend of growing subscription sales in orchestras, positioning it within the broader context of the rising demand for subscription-like products across industries. It highlighted how orchestras are leveraging personalized, frequency-driven subscription models to cultivate recurring revenue and deeper engagement with their communities, including through emerging marketing strategies such as social media and content-driven outreach.

Further resources

• League Insights: TRG Arts

This session has been generously sponsored by Leap Event Technology – PatronManager.

This session is made possible by a generous grant from The Wallace Foundation.

Photo Credit: Douglas Carter Photography