For orchestras to build vibrant and sustainable futures, we must grow our communities of engagement and support. Traditional tools for achieving this include audience development, artistic planning, community engagement, civic engagement, fundraising, and education. At their core, these tools all contribute to the aspirational goal of meaning more to more people and they are most powerful when used in combination.
Lori Julian, a long-time supporter of the League, serves on the Chicago Symphony Orchestra Association Board of Trustees, the Negaunee Music Institute Board, and is a member of the League President’s Council.
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Former opera singer Ruth Hartt—now Chief of Staff at the Clayton Christensen Institute for Disruptive Innovation—leverages the powerful lens of customer centricity to challenge traditional assumptions and reveal untapped growth opportunities.
Instructions for renewing your orchestra’s League membership.
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The session explores the larger landscape of musical tastes, types of orchestral experiences, interest in music appreciation (educational) programming, interest in thematic programming, receptivity to immersive formats, and other topics.
Now in its eighth year of collaboration, Houston Youth Symphony (HYS) partners with the professional wind quintet, WindSync, in a yearly school residency and performance with the HYS Coda Program, Houston’s first after-school El Sistema-inspired program.
The Tech Fair showcases technology offerings in the areas of marketing, data management and CRM, ticketing, online program notes, audience engagement apps, in-hall concert technologies, and more.
In conversation with League President and CEO, Simon Woods, Doug McClennan layed out the stakes for artists, orchestras, arts organizations, and the creative industries generally, identified major challenges, opportunities and shifts in thinking that AI poses.