Welcoming Your Audience Through Technology

Originally recorded July 29, 2026

Discover how simple digital changes can bring your audience closer to your orchestra and create a warmer, more connected concert experience for everyone.

This 60-minute webinar is all about the human side of technology. When introducing new digital tools, whether it’s digital ticketing, interactive programs, mobile apps, or new ways to experience music, it’s easy to focus entirely on the tools themselves. But the real heart of any shift is your people. Learn how to move past common worries, support your guests through tech transitions, maintain accessibility, and make technology feel like a natural extension of the music your guests love.

Topics include:

Moving past the myths: rethinking the idea that your audiences are “too old,” “not interested,” or “uncomfortable” with new technology
Caring for the humans: the difference between simply launching a new tool and walking your community through the transition in gentle, creative ways
Real-world ideas: practical, real-world strategies from peer orchestras on how to educate, support, and delight your guests using new tools

This webinar challenges assumptions and assuage concerns, helping you power richer human-centered concert experiences with today’s digital tools.

Speakers: Alecia Lawyer, Founder, Artistic Director, and Principal Oboe, ROCO; Laran Padua, Associate Director of Marketing and Brand Strategy, Louisiana Philharmonic Orchestra; Greta Rimpo, Director of Marketing and Communications, ROCO; and Nancy Trigg, CEO, InstantEncore

Who Should Watch?

Marketing directors and staff, patron experience directors and staff, executive directors, general managers, orchestra board members, and anyone interested in implementing technology to support your audiences.

Cost

$20 for members
$35 for non-members

Questions?

Please contact Member Services at member@americanorchestras.org.

The content of this webinar was developed by the speakers and the League.

This webinar was made possible by a generous grant from the Howard Gilman Foundation, and by public funds from the New York City Department of Cultural Affairs in partnership with the City Council, and the New York State Council on the Arts with the support of the Office of the Governor and the New York State Legislature.