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Redefining Relevance: A New Lens for Audience Development

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August 27, 2024

2:00pm Eastern/11:00am Pacific

Join us for a perspective-shifting webinar that explores the critical concept of relevance in today’s digital world. Former opera singer Ruth Hartt—now Chief of Staff at the Clayton Christensen Institute for Disruptive Innovation—leverages the powerful lens of customer centricity to challenge traditional assumptions and reveal untapped growth opportunities. Regardless of your role in your orchestra, this session will inspire you to rethink your organization’s approach to relevance, marketing, and sustainability.

Speaker: Ruth Hartt, Chief of Staff, Clayton Christensen Institute for Disruptive Innovation

Who Should Attend?

Executive directors, artistic administrators, marketing staff, programming staff, education and community engagement staff, conductors, board members, and anyone interested in shifting their perspective of relevance in their organization.

Even if you can’t attend the session live, register to receive a recording.

Cost

  • $20 for members
  • $35 for non-members
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About the Speaker

Photo courtesy of the speaker

Ruth Hartt (she/her)
Chief of Staff, Clayton Christensen Institute for Disruptive Innovation

Known for merging powerful perspective shifts with actionable strategies, Ruth Hartt brings a unique blend of expertise to her work as a relevance strategist for arts organizations, leveraging interdisciplinary insights to drive meaningful change.

Drawing on 23 years in the nonprofit sector, including two decades as an opera singer and music educator, Ruth helps organizations rethink strategy through a customer-centric lens.

Ruth’s innovative perspective stems from her childhood in blue-collar Maine and her work as a public school music teacher, as well as her experience training and performing as an opera singer. Six years’ immersion in innovative business frameworks at the Clayton Christensen Institute for Disruptive Innovation has also heavily influenced her approach, along with her experience in nonprofit management.

This breadth of experience has cultivated a distinctly empathetic and inclusive viewpoint, enabling Ruth to connect with and advocate for a wide range of stakeholders in the arts industry.

Connect with Ruth on LinkedIn and Instagram

Questions?

Please contact Member Services at member@americanorchestras.org.

The content of this webinar was developed by Ruth Hartt.

This webinar was made possible by generous grants from the Howard Gilman Foundation and National Endowment for the Arts, as well as, in part, by public funds from the New York State Council on the Arts with the support of the Office of the Governor and the New York State Legislature.

Photo: Ruth Hartt speaking at a 2024 Pre-Conference Seminar, Rethinking Tradition to Make Your Events More Meaningful, Relevant, and Inclusive. Credit: Melissa Taylor

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