Conference 2024: Analyzing Orchestra Business Models for Strategic Decision-Making

Speaker(s): Zoe Miller, Associate, Oliver Wyman and Bob Orr, Partner, Oliver Wyman

It is a popular belief that American orchestras are bound by a single traditional business model. A recent study conducted by management consulting firm Oliver Wyman in partnership with the Houston Symphony aims to dispel this myth, providing evidence that there are four distinct orchestra business model archetypes, each characterized by unique revenue models, value propositions, and activities.

In this presentation, Bob Orr and Zoe Miller presented their findings from this analysis, providing a comprehensive view of the key attributes of these diverse business models tied with industry examples and financial results. Drawing on this analysis, they also demonstrated how orchestras can leverage this data to shape their own business model and drive strategic decision-making.

Photo Credit: Melissa Taylor