Is your organization prepared for the upcoming generational transfer of wealth and the uncertainty of shifting motivations driven by the pandemic? While contributed income has held steady for arts organizations across the past 20 years, the number of donors responsible for those donations has declined, creating a riskier landscape for development leaders.

This 60-minute webinar, originally recorded on August 25, 2021, discusses the findings from Advisory Board for the Arts’ massive quantitative initiative to understand the motivations of arts donors. Challenging conventional wisdom, their research provides an enormous opportunity for development organizations willing to redefine their value proposition to address the evolving needs of donors.

Speakers: Michael Mael, Founding Partner, and Pope Ward, Chief Research Officer, of Advisory Board for the Arts, a private company

Who Should Attend?


About the Speakers


Please contact Member Services at member@americanorchestras.org.

This webinar is made possible by generous grants from American Express, the Baisley Powell Elebash Fund, the Howard Gilman Foundation, and the National Endowment for the Arts, as well as, in part, by public funds from the New York City Department of Cultural Affairs in partnership with the City Council.

Banner: Rivane Neuenschwander, I Wish Your Wish, 2003.


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