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World Music/CRASHarts Tests New Format and Name To Draw New Audiences

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How does an arts presenter increase name recognition and attract younger audiences? An article and video from The Wallace Foundation’s Building Audiences for Sustainability initiative show how the Boston-based World Music/CRASHarts built loyalty and name recognition among younger audiences by creating a new annual festival, rebranding, and using creative marketing techniques to encourage repeat attendance during its regular season.

League Leading: March 2019

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Catalyst Fund to advance equity, diversity, and inclusion in American orchestras; Orchestra leaders to gather in Nashville, June 3-5, for League Conference;
League promotes women composers;
Volunteer Council supports orchestra volunteers across the U.S.; Abuzz: “The time…was so powerful that I expect to benefit for the rest of my life.”; Resources at your fingertips

Orchestra Boardroom: March 2019

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A Glance at Innovations in the Field; Your Orchestra Needs Your Voice; Why EDI Matters in the Orchestra World; Maps Show Your Orchestra’s Reach;
Supporting Charitable Giving as New Tax Laws Hit Home;