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Prelude and Table of Contents: Spring 2019

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When the federal government closed over the holiday season, something extraordinary happened—and it wasn’t that this shutdown turned out to be the longest in the country’s history. What’s remarkable is that orchestras across the country immediately started offering free tickets to furloughed federal employees. (See story on page 56.) Free tickets were available not only …

World Music/CRASHarts Tests New Format and Name To Draw New Audiences

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How does an arts presenter increase name recognition and attract younger audiences? An article and video from The Wallace Foundation’s Building Audiences for Sustainability initiative show how the Boston-based World Music/CRASHarts built loyalty and name recognition among younger audiences by creating a new annual festival, rebranding, and using creative marketing techniques to encourage repeat attendance during its regular season.

League Leading: March 2019

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Catalyst Fund to advance equity, diversity, and inclusion in American orchestras; Orchestra leaders to gather in Nashville, June 3-5, for League Conference;
League promotes women composers;
Volunteer Council supports orchestra volunteers across the U.S.; Abuzz: “The time…was so powerful that I expect to benefit for the rest of my life.”; Resources at your fingertips

Orchestra Boardroom: March 2019

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A Glance at Innovations in the Field; Your Orchestra Needs Your Voice; Why EDI Matters in the Orchestra World; Maps Show Your Orchestra’s Reach;
Supporting Charitable Giving as New Tax Laws Hit Home;