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March 14, 2020
COVID-19 Communications Strategies
Originally presented on 3/14/20 to the League's PR Constituency, this one-hour video session delves into the Seattle Symphony's strategies for developing COVID-19 messaging for all of its constituencies, and includes a look at how communications and marketing worked together to roll out the messaging internally and externally.
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August 31, 2015
Opening New Doors: Hands-On Participation Brings a New Audience to The Clay Studio
"Short classes, flexible schedules, new communications and “Date Nights” help Philadelphia’s The Clay Studio attract new, younger audiences." - Author(s): Bob Harlow and Tricia Heywood
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December 31, 2014
Someone Who Speaks Their Language: How a Nontraditional Partner Brought New Audiences to Minnesota Opera
"Learn how an opera company found new audience members among women ages 35 to 60." - Author(s): Bob Harlow and Cindy Cox Roman
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May 27, 2020
Conference 2020 - Surfing the Digital Wave: Increase Your Orchestra's Footprint in Local and Global Arenas
Today’s complex audiences crave a deeper connection to music makers both locally and globally. To provide this, orchestras require an understanding of how listeners and music fanatics relate to and consume music in the digital world.
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June 11, 2021
Conference 2021: TRG’s "KPI's of Comeback"
We’ve learned many things over 2020-2021. From the importance of relationships (organizations that entered into 2020 with higher proportions of active audience members in their databases experienced greater resiliency during COVID) to the power of messaging (donors in 2020 were motivated by community impact stories). As we began to welcome audiences back in our venues, knowing which key performance indicators (KPIs) to follow fueled our success.
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May 21, 2020
Conference 2020: Patron Engagement During COVID-19 and Beyond
Even though in-person performances are suspended and marketing resources are reduced, we are not on hiatus. In fact, maintaining and growing patron engagement is more important than ever. According to Fred Reichheld, Bain Fellow and Creator of the Net Promoter System, "What you do now—how you treat your patrons—will be what everyone remembers after the COVID-19 crisis recedes.”
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November 30, 2011
Building Deeper Relationships: How Steppenwolf Theatre Company Is Turning Single-Ticket Buyers Into Repeat Visitors
"To address the problem of falling subscription rates, the Steppenwolf Theatre Company took steps to turn single-ticket buyers into repeat visitors." - Author(s): Bob Harlow, Thomas Alfieri, Aaron Dalton and Anne Field
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June 24, 2021
The Future of the Arts
What will the future be like for nonprofit arts organizations? The Wallace Foundation’s free webinar series, “Reimagining the Future of the Arts,” brings together a diverse group of experts to facilitate conversations around some of the most pressing issues facing the arts sector today, grounded in research commissioned or supported by Wallace.
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August 26, 2021
Redefining the Donor Proposition
This 60-minute webinar discusses the findings from Advisory Board for the Arts’ massive quantitative initiative to understand the motivations of arts donors. Challenging conventional wisdom, their research provides an enormous opportunity for development organizations willing to redefine their value proposition to address the evolving needs of donors.
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January 15, 2021
Coming Back Stronger – Using the Shutdown to Rebuild Audience Loyalty
Research shows that audiences typically don’t return at the same levels as before a downturn or crisis. Once return is safe and we reopen our doors, we can expect – after an initial burst of audience energy – to hit lower audience plateaus than pre-pandemic.