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January 26, 2022
Understanding Audience Motivations in a Time of Ongoing Uncertainty
In this 60-minute webinar, now available on-demand, we share the key findings from Culture + Community in a Time of Transformation – A Special Edition of Culture Track, a report by Slover Linett Audience Research and LaPlaca Cohen.
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October 16, 2018
Read the Audience Journey—Three New Blog Posts Incorporating Data From the Wallace Foundation
Three new blog posts by noted arts writer Judith H. Dobrzynski outline The Audience Journey, a conceptualization of the decision-making process of potential audience members. The posts, written for American for the Arts' Optimizing Your Arts Marketing Practice blog salon, incorporate data from The Wallace Foundation's Building Audiences for Sustainability program.
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March 14, 2020
COVID-19 Communications Strategies
Originally presented on 3/14/20 to the League's PR Constituency, this one-hour video session delves into the Seattle Symphony's strategies for developing COVID-19 messaging for all of its constituencies, and includes a look at how communications and marketing worked together to roll out the messaging internally and externally.
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August 31, 2015
Opening New Doors: Hands-On Participation Brings a New Audience to The Clay Studio
"Short classes, flexible schedules, new communications and “Date Nights” help Philadelphia’s The Clay Studio attract new, younger audiences." - Author(s): Bob Harlow and Tricia Heywood
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August 28, 2024
Redefining Relevance: A New Lens for Audience Development
Webinar recording; registration required.
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December 10, 2009
NEA Report - Regional Research Note
The National Endowment for the Arts has recently released a “Research Note” highlighting some geographic differences in arts participation based on the 2008 Survey of Public Participation in the Arts (SPPA). While the full SPPA offers statistics for the U.S. as a whole and a few large regions, this report goes into more depth, including arts participation rates for 32 states.
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October 25, 2021
Returning to Performances with Live Audiences
Webinar recording; registration required.
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April 27, 2022
How Far We’ve Come: What’s Working and What Isn’t
Webinar recording; registration required.
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February 17, 2020
Using Wallace Case Studies to Develop New Audiences
The Wallace Foundation has published numerous articles and case studies on audience development through their Building Audiences for the Arts initiative, with more to come. This research embraces multiple performing arts genres, including orchestras, chamber music, dance, and more. Now that there is a wealth of audience development information available, what can orchestras learn from these case studies?
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November 30, 2011
Building Deeper Relationships: How Steppenwolf Theatre Company Is Turning Single-Ticket Buyers Into Repeat Visitors
"To address the problem of falling subscription rates, the Steppenwolf Theatre Company took steps to turn single-ticket buyers into repeat visitors." - Author(s): Bob Harlow, Thomas Alfieri, Aaron Dalton and Anne Field