We are living through the greatest intergenerational transfer of wealth in our nation’s history as $30 trillion is being handed from one generation (Baby Boomers) to the next (mostly Gen-X and Millennials). Studies suggest that these generations—properly engaged—have the potential to be the most philanthropic. But how do we reach these donors and get them to include us in their charitable giving plans?

During this two-hour online webinar, John Hicks, CFRE will dive into the numbers, the motivations, the opportunities, and the challenges surrounding next-gen philanthropy for orchestras. Join us to learn best practices to engage, motivate, and encourage giving by these emerging donors.

Who Should Attend?


About the Speaker


Please contact David Styers, Director, Learning and Leadership Programs, at dstyers@americanorchestras.org.

The League of American Orchestras is an approved Education Provider of CFRE International. Full live participation in “Opportunities in Arts Giving Through Next-Gen Philanthropy” is applicable for 2.0 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.

Download a CFRE Continuing Education Points Tracker. (PDF)

CFRE stands for Certified Fund Raising Executive and is an internationally recognized certification in the fundraising field administered by CFRE International. CFRE is the first level of certification and may be renewed every three years.

Initial CFRE certification requires an individual to complete 80 educational points, 36 professional practice points, 55 professional performance points, and an exam. For more information, please see CFRE International’s Certification page.

This webinar was made possible by generous grants from American Express, the Howard Gilman Foundation, and the National Endowment for the Arts, as well as supported, in part, by public funds from the New York City Department of Cultural Affairs in partnership with the City Council.

NYC Cultural Affairs

Image of John Hicks: DLBHICKS LLC 


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