Social media is a tool of endless possibilities. From making musicians feel more approachable to lifting a veil “behind the scenes,” it can enliven and humanize the orchestra field, opening new avenues of connection with audiences. Strategic social media can improve an orchestra’s relevance and even drive in-person attendance. When given the proper time and energy, this technology has the power to redefine the narrative about why classical music matters.
 
Join field experts Allison Lambacher from the St. Louis Symphony Orchestra and Alexandra Robinson from the Minnesota Orchestra for this 60-minute webinar to learn how investment in organic social media can be transformative for your organization. Examine case studies on the transformational power of social while also exploring data on its groundbreaking impact. Also, learn tips for helping leadership understand how to best support staff in this emerging field.

Speakers: Allison Lambacher, Associate Director of Digital Engagement, St. Louis Symphony Orchestra and Alexandra Robinson, Social Media and Content Manager, Minnesota Orchestra

Questions?

Please contact Member Services at member@americanorchestras.org.

The content of this webinar was developed by the League.

This webinar was made possible by a generous grant from The Wallace Foundation.

This webinar is made possible by a generous grant from the Howard Gilman Foundation, as well as, in part, by public funds from the New York State Council on the Arts with the support of the Office of the Governor and the New York State Legislature.

Photo: Alexandra Robinson, Social Media and Content Manager at the Minnesota Orchestra, records video during a rehearsal at Orchestra Hall. Credit: Leila Navidi/The Minnesota Star Tribune.