Conference 2026: Your Audience Lives on Mobile—Is Your Orchestra Meeting Them There?

Moderator: John Kieser, Co-Founder, JDJK Consulting

Speaker(s): Jennifer Barton, Senior Vice President and Chief Revenue Strategy Officer, Baltimore Symphony Orchestra; Unitey Kull, Chief Marketing and Communications Officer, St. Louis Symphony Orchestra; and Alexa Valentine, Director of Business Development, easy-connect

To remain relevant and financially sustainable, orchestras must strengthen loyalty while reaching new, younger, and more diverse audiences. Today’s patrons expect seamless digital experiences—yet many orchestras rely on disconnected tools. This interactive, data-driven session explored how mobile-responsive websites and native apps can work together to drive audience growth, improve conversion and retention, and increase revenue. Through live audience polling, real-world case studies, and hands-on breakout discussions, participants gained practical strategies, ROI measurement frameworks, and clear onboarding roadmaps to apply within their own organizations.

This session has been sponsored and developed by easy-connect.

Photo Credit: Amy Raab Photography