Conference 2026: Permission to Wonder in the Age of AI for Orchestra Marketing

Speaker(s): Jen Taylor, Director, AI Strategy and Integration, Capacity

We are living through one of the most transformational shifts in how we create content and connect with visitors. Instead of treating AI as just another tech tool to master, this session invited us to approach it as a strategic move for our institutions.

Together, we explored the ethical tensions and creative possibilities AI brings to our campaigns and visitor experiences. We rethought what marketing strategy really means at this moment: having the courage to wonder out loud, even if we don’t have all the answers.

Participants didn’t leave with a tactical checklist. They left with a clearer compass: a renewed sense of what matters, what’s possible for their brand, and what questions are worth bringing back to their team.

This session has been sponsored and developed by Capacity.

Photo Credit: Amy Raab Photography