Conference 2024: Re-Envisioning Audiences

Speaker(s): Dr. Durell Cooper, Founder and CEO, Cultural Innovation Group; Douglas Hagerman, Board Chair, League of American Orchestras; and Donna Walker-Kuhne, President, Walker International Communications Group, Inc

Friday afternoon’s general session lead off with the League’s Annual Meeting, followed by an interactive session led by Donna Walker-Kuhne and Dr. Durell Cooper on the creation of strategies that integrate community engagement, inclusion, and marketing into new holistic approaches to audience development. It covered the need to have courageous conversations with internal and external stakeholders, the importance of building safe spaces for communities in our halls, emerging approaches to audience and revenue growth, and bringing adjacent organizational disciplines such as artistic planning, marketing, and community engagement together to work ambitiously toward newly aligned goals.

This session is made possible by a generous grant from The Wallace Foundation. Photo Credit: Melissa Taylor