Maximizing Video in Your Orchestra’s Digital Strategy
In this 60-minute webinar, Maarten Walraven from Symphony.live discusses innovative approaches for leveraging video for promotional campaigns.
Unlock Your Budgeting Success: Five Strategies for Orchestras and Arts Groups
In this 60-minute webinar, J.L. Nave, principal coach and consultant at Nave Strategies, shares five immediate, real-world tactics specific to budgeting for your financial needs.
Protected: Unlock Your Budgeting Success: Five Strategies for Orchestras and Arts Groups
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Free Member Webinar: Stories of Progress in Audience Engagement
Member-only ContentIn this webinar, hear firsthand from four orchestras working in four very different communities across the U.S. on how they are building diverse audiences and working toward a sustainable, inclusive future.
Protected: Stories of Progress in Audience Engagement
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Audience Diversification – Jacksonville Symphony: Symphony in 60
Among the Jacksonville Symphony’s many series offerings is Symphony in 60, a one-hour concert preceded by a casual cocktail hour and featuring introductions to each work from the podium with multi-media visuals. These engaging concerts typically feature works that are shorter than those in the symphony’s Classical Series. Priced much lower than other concerts, the series appeals …
Audience Diversification – Charlotte Symphony Orchestra: Multiple Points of Entry
For the Charlotte Symphony Orchestra, producing more concert series means appealing to more potential audiences. In addition to a Classical Series and a Pops Series, CSO offers a Movie Series and a Family Series, and its Create Your Own offer draws on all of the above. There are also On Tap concerts at neighborhood breweries, …
Audience Diversification – Johnstown Symphony Orchestra: Steel Mill Concerts
In 1992, Bethlehem Steel closed its operations in Johnstown, sending the economy of a major steel-producing city into a tailspin. Twenty-five years later, Johnstown Symphony Orchestra Music Director James Blachly conceived a plan to implement the board’s mission to “bring the symphony to the city” by performing downtown at an abandoned steel mill and, in doing …
Audience Diversification – Hawaiʻi Symphony Orchestra: HapaSymphony
In Hawaiian, hapa means half. HapaSymphony is a new subscription series at the Hawaiʻi Symphony Orchestra that melds icons of Hawaiian music with orchestral repertory. And it has brought about that rare thing, a growing subscription base, as well as corporate sponsorship. Hawaiian Airlines now uses HSO recordings for inflight music. HapaSymphony foregrounds popular Hawaiian artists, including …
Audience Diversification – Virginia Symphony Orchestra: CommUNITY
The Virginia Symphony Orchestra has established a popular tradition in its CommUNITY Play-In and Sing-Along, an “annual event that embraces our community’s cultural richness and diversity, uniting people of all ages, faiths, and backgrounds through participation in music, dance, and spoken word.” It is held at Norfolk State University, a historically Black institution. People of …