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Originally recorded October 27, 2023

As the benefits of government funding dissipate and the new realities of donor and audience behaviors emerge, it has become ever more important for orchestras to think about how they are forecasting over multiple years.

This 60-minute webinar with Susan Nelson provides a framework for forecasting sales and donations and aligning them with realistic expense changes. We also discuss whether obtaining “change capital” is appropriate to help the organization attain a stable business model.

Speaker: Susan Nelson, Executive Vice President, TDC

Questions?

Please contact Member Services at member@americanorchestras.org.


The content of this webinar was developed by Susan Nelson.

This webinar is made possible by generous grants from the Howard Gilman Foundation and National Endowment for the Arts, as well as, in part, by public funds from the New York City Department of Cultural Affairs in partnership with the City Council and the New York State Council on the Arts with the support of the Office of the Governor and the New York State Legislature.


Photo: Susan Nelson speaking at Conference 2023. Credit: Jason Cohn

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