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Audience Diversification – Why Diversify Audiences?

Why diversify audiences? Simply put, “the mission of a nonprofit is to serve the public,” Jesse Needleman, Vice President of Marketing, Sales, and Communications at the Boston Symphony Orchestra, reminds us. “Society is changing,” says Dan Hart, President and Executive Director of the Buffalo Philharmonic Orchestra, “and we exist to serve the whole community, not …

Audience Diversification – Introduction

The makeup of attendees at our events shows starkly how we matter to our communities. The diversity of those who attend is a key measure — perhaps the ultimate measure — of our impact. As orchestras face questions around the continued relevance of their work and its financial sustainability, many are recognizing the urgent need …

League of American Orchestras, in Partnership with American Composers Orchestra, Establishes Second 30-Orchestra Consortium, Continuing to Provide Opportunities for Women Composers Nationwide

Underscoring the significant successes of the Virginia B. Toulmin Foundation Orchestral Commissions Program’s ongoing 30-orchestra consortium, the League of American Orchestras and American Composers Orchestra (ACO) have announced the formation of a second consortium taking place from 2024-26.