Audience Diversification – Jacksonville Symphony: Symphony in 60

Among the Jacksonville Symphony’s many series offerings is Symphony in 60, a one-hour concert preceded by a casual cocktail hour and featuring introductions to each work from the podium with multi-media visuals. These engaging concerts typically feature works that are shorter than those in the symphony’s Classical Series. Priced much lower than other concerts, the series appeals both to younger first-timer attendees and to regular attendees who want a new way of experiencing and learning about the music. It’s also an ideal focus for social media influencers.

The Jacksonville Symphony has also created a presenting Jazz Series anchored by a local big band — the Jacksonville Jazz Collective (JJC) — as well as national artists like Terrence Blanchard. The series is curated by Principal Tuba James Jenkins, who is also Director of the JJC.

Stay up-to-date by visiting the League’s Audience Diversification web page, featuring the latest and most relevant research and resources for orchestras.

Photo: Screenshot of television coverage of the Jacksonville Symphony’s “Symphony in 60” concert series.