Orchestras across the country are taking a hit to their donor base. As reflected in Giving USA’s recently released Annual Report on Philanthropy for 2024, it’s a trend seen in times of economic or national volatility and it’s accelerating in 2025. Yet many orchestras have sustained fundraising growth by inspiring their most loyal donors—from $100 to $100,000—to give more.

This 60-minute practical session will equip you with clear, actionable steps to retain and grow your core donors while continuing to engage and convert new supporters in a challenging environment. The result? Immediate cash flow and a more resilient Annual Fund. Drawing on RSC’s proven methods and tested across orchestras of all sizes, we’ll show you how to increase individual giving revenue and ensure your orchestra remains strong in a shifting landscape. Whether you have a full team or are a solo fundraiser juggling it all, these practices deliver real results—and fast.

Speaker: Catherine Heitz New, CEO, RSC Associates

Full participation in “How to Keep Revenue Up as Donor Counts Decline” is applicable for 1.0 point in Category 1.B -Education of the CFRE International application for initial certification and/or recertification.

Questions?

Please contact Member Services at member@americanorchestras.org.

The content of this webinar was developed by the League and RSC Associates.

This webinar is made possible by a generous grant from the Howard Gilman Foundation, as well as, in part, by public funds from the New York State Council on the Arts with the support of the Office of the Governor and the New York State Legislature.