Conference 2024: CPR for Growing Audience (Care, Programming, Reinvention)

Speaker(s): Kate Hagen, Senior Consultant, TRG Arts on behalf of Charleston Symphony; Elisha Johnson, Associate Director of Audience Engagement, Arkansas Symphony; Eric Nelson, Vice President of Global Partnerships, TRG Arts; and Josh Tague, Director of Marketing & Communications, Omaha Symphony

TRG Arts’ Eric Nelson and leaders from three orchestras discussed strategies in audience engagement and development. The session began with a presentation by TRG Arts, highlighting key audience trends from the Arts & Culture Benchmark, and then transitioned to an interactive dialogue with the marketing leaders. They shared their experiences and approaches in connecting with growing audiences, offering insights and results in the evolving dynamics of orchestral audience engagement.

This session is made possible by a generous grant from The Wallace Foundation. Photo Credit: Melissa Taylor